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  • Auto and Collision Repair Shop Owner Coaching Programs That Work.
  • Auto and Collision Repair Shop Owner Coaching Programs That Work.
  • Auto and Collision Repair Shop Owner Coaching Programs That Work.
  • Auto and Collision Repair Shop Owner Coaching Programs That Work.
  • Auto and Collision Repair Shop Owner Coaching Programs That Work.

I want help with my

Repair Shop

Auto Repair Solutions

I want help with my

Repair Shop

Collision Repair Solutions


Chris 'Chubby' Frederick, CEO, Automotive Training Institute Shop Owner Coaching SolutionsFor more than 40 years we've been helping thousands of automotive repair and collision repair shop owners just like you increase profits, reduce stress, and grow their businesses into the companies of their dreams. Whether you need training, coaching, or a state-of-the-art business model, we've got systems to help make the changes you want, right away.

Join us at any of the 200+ 1-Day Workshops we hold every year all over the U.S. and Canada. We'll help you get what you want out of your business so you can work smarter, not harder, and live your dreams.

Chris 'Chubby' Frederick, CEO, Automotive Training Institute
Chris "Chubby" Frederick
CEO, Automotive Training Institute

ATI Understands Auto and Collision Repair Shop OwnersWhy ATI?

No matter what type of shop owner you are at this point in your life, we understand you.

  • "My only regret is we didn't attend sooner! We attended ATI's workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our 'numbers' and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices."

    Jackie Shaw, Sudden Impact Collision & Repair
    view more testimonials »

  • "Before ATI our business and life were in chaos, and it was not very fun. Since ATI, we have had time away from the business. The business runs very well. And we have a lot of friends that we have met through ATI. So thank you ATI."

    Dave and Jan Murphy, Murphy's Autocare Inc.
    view more testimonials »

  • "When I was approached by ATI to take a one-day class I thought there would be nothing they could offer that I hadn't already seen. I attended the class and was impressed by the whole organization from the moment I walked into the front door."

    Ron Peters, Peters Body Shop
    view more testimonials »

  • "The success of ATI's program for our business in the first 7 months has given us renewed energy and hope for the future. Our exit plan may now actually exist!"

    Dale and Laura Phillips, Orangevale Tire Pros
    view more testimonials »

  • "We got enrolled in ATI's program and six months later we're banging out about 40-50% more production than what we were prior to that. ATI made me realize that the structure that I needed wasn't there and they helped build a plan to get that structure."

    Chris Lanning, Lanning Automotive
    view more testimonials »

  • "Since joining ATI's program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we've taken since I opened my shop in 2008!"

    Jason Wood, Jays Automotive
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  • "I have been with ATI for about sixteen months and my bottom line has increased dramatically. In fact, I've had to hire a service manager and two more techs to handle the increase in business... It makes a huge difference when we follow the plan. Thanks to ATI we have one to follow."

    Larry Leverett, D&L Auto Repair, Inc.
    view more testimonials »

Want FREE advice from industry experts?

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The Latest

Read our latest articles in Motor Age and ABRN New Articles in Motor Age, ABRN, and Hammer & Dolly

Read monthly auto repair and collision repair best practice articles from Chubby and Keith Manich in the latest issues of your favorite magazines.
Read more »

Current ATI Members

ATI's SuperConference 2019, March 20-23, 2019, at the JW Marriott San Antonio Hill Country Resort. Registration Now Open

ATI's SuperConference 2019: One of the automotive industry's premier annual gatherings! Join us March 20-23, 2019 at the JW Marriott San Antonio Hill Country Resort.
Learn more and register »