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Our People

Since 1980, we've been helping independent shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Through the hard work of our wonderful and very talented associates, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,300 active members who represent the best shops in the US and Canada. Our team is talented, engaged, and cares about the products and services we deliver to our members.

Management Team

Chris "Chubby" FrederickChris "Chubby" Frederick


Chris “Chubby” Frederick began helping shop owners grow in 1971 as a rep for Sun Electric and, in 1974, founded the east coast Test Products distributorship for the Allen Group. The same year, he founded the Automotive Training Institute. He is now CEO of ATI, whose staff has grown to well over 100 associates.

ATI now trains and coaches more than 1,500 North American shop owners each week, in addition to conducting more than 200 seminars each year in locations across the United States.

In 2009 Chris Frederick was chosen as one of the Top 100 CEO’s by Smart 100 magazine for taking his own advice and "working on his business, not in it." In 2008, Frost and Sullivan awarded ATI the Customer Value Leadership Award for helping 93% of ATI members double their investment during their first year of his Re-Engineering Programs.

In 2009 ATI received the AMI Recognition Award, the highest honor the institute bestows on an industry leader who has taken specific and significant action to encourage, enhance and support opportunities for automotive industry professionals to improve their business management skills.

ATI members nicknamed him "Chubby," and he is passionate about fishing, muscle cars and helping shop owners grow.

Richard Menneg Richard Menneg


Richard has over thirty-five years of sales, marketing and senior management experience. He has spent the past twenty years in the automotive aftermarket holding down executive officer positions at Allen Test Products, Southern Automotive Test, Inc., R.O. Writer and Midas International

Richard strongly believes in client service that exceeds expectations delivered by a passionate, talented and dedicated organization. This formula for success gets lived out every day at ATI.

Karen DeeKaren Dee
Vice President, National Programs


Karen is a true ATI "lifer." She joined the company in 1989 and has help it grow to where it is today. She began in outside sales, helping technicians get involved with ATI. As the company grew, so did Karen's contributions - such as helping develop the first management training content.

She currently wears multiple hats, including workshop coordination, SuperConference production and management, corporate travel, human resources and payroll.

 Bryan StaschBryan Stasch
Vice President / Instructor / Management Consultant / Performance Coach


Bryan Stasch began in the auto industry in 1984. Working as a highly productive technician, Bryan quickly earned his way into a national franchise store manager's position, and then went on to become general manager of ten stores within the same company. These early promotions exposed Bryan to both the financial and staffing sides of the business, and rounded and broadened his knowledge and experience.

Needing more, and confident in his ability to perform at a high level, Bryan went to work for himself as a partner of an independent repair shop, and ultimately opened a total of three shops.

Stepping away from the successful and profitable operation in the Baltimore suburbs and signing on with Chris Frederick in 2000, Bryan took on the role of chief instructor. He became deeply involved in all aspects of development and presentation of the ATI Re-engineering program.

With his broad knowledge and experience, coupled with his talent as an instructor and public speaker, Bryan has been the primary trainer to owners and service sdvisors at ATI.

In 2006 he took on additional responsibilities as director of member fulfillment. In this role he became directly responsible for all aspects of member training and satisfaction, overseeing all ATI coaches and an administrative staff.

Bryan has made a concerted effort to define the coach's role, upgrade the training and tools available to coaches, and emphasize excellence in all systems and procedures to assure member performance and program satisfaction.

Working with his team leaders and talented staff, he has transformed the department, and his continued pursuit of excellence keeps CSI scores and client lift at record levels.

Chris Frederick, Jr.Chris Frederick, Jr.
Vice President / Speaker / Instructor


Chris was exposed to the auto industry early in life, through his father. He began working with ATI in 1999.

His strengths include sales, accounting, finance, management and leadership, and his efforts played an instrumental role in the creation and livelihood of ATI. Chris has held almost every position at ATI and currently oversees many of the sales channels. He started the mid-Atlantic sales division and now helps with speaker development and new business development.

Chris has a Master in Business Administration from George Washington University. He enjoys using his experience and knowledge to help ATI’s members and employees grow, and he loves teaching workshops and visiting mechanical and collision shops. For Chris, it’s all about helping people and shops reach their goals.

Joe HembergerJoe Hemberger
Vice President


Joe began working in the automotive industry in 1982. Before he could even drive a car he started washing them at a VW, Audi and Porsche dealership. After graduating with an Associate’s Degree from Pennco Technical Institute, he quickly moved into a flat-rate technician's position and went on to earn certifications as a master ASE, master VW, master Audi and Porsche technician.

Joe has held many positions, from technician to service advisor to car dealership warranty administrator, and in aftermarket as a store manager, district manager and as regional vice president for the largest automotive chain in the US. He also has worked as a consumer advocate for Fox TV news outlets in both Pennsylvania and Florida, and has testified as an expert witness in numerous court cases.

During Joe’s career at ATI, he has helped grow the national team, develop new sales techniques and acquire new markets. Joe’s passion is educating consumers, as well as helping shop owners, managers and automotive technicians achieve their goals.

When he is not working, you can find him working on one of his cars or riding his Harley with his wife.

Garry MastersGarry Masters
Information Technology Director (I.T.)


Garry joined ATI in 2011 after years of providing trusted technology consulting services to the company. His experience in I.T. and Communications came from a 25 year career in the industry including 17 with AT&T and many years working with the top Computing and Networking vendors.

Directing I.T. projects and support at ATI requires a wide range of skills. Garry's background in designing, selling, implementing, and supporting major systems and networks, as well as running an Independent Technology Consulting Company, have served ATI well as we have moved forward significantly in many of these areas to deliver improved service to our associates and client members since he arrived.

Amy FoxAmy Fox
Executive Assistant


National Accounts

Jim SilvermanJim Silverman
National Accounts Manager


Jim Silverman's experience in the automotive industry dates back to 1970, while he was in college, and began with Manchester Leasing Company of Houston, which became the pilot for what is now Enterprise Rent-A-Car.

For thirteen years after college, Jim held multiple roles in a new car dealership, beginning as Service Advisor and moving up through several management positions, including service manager, sales manager, office manager and vice president/ general manager/partner.

After the sale of the dealership Jim spent several years in outside sales with a major software provider to franchised automobile dealerships before making the switch to the aftermarket repair side of the industry.

Since 1998 he has specialized in sales and after-sales training, showing both shop owners and software sales representatives how to better utilize their shop and business management software.

Jim takes pride in helping shop owners improve their businesses, and he values the relationships he's built up over the years with both shop owners and major service providers to the aftermarket industry.

Jim lives in Naples Florida with his wife Pam, whom he married in 1976. Jim and Pam spend as much time as possible enjoying the Florida beaches and sunshine, and visiting their children and grandchildren in Nebraska.


ATI's Instructors teach the classes that are part of the Re-engineering program. Most of these classes are taught at ATI's headquarters in Linthicum, MD. Class subjects include Leadership, Succession and Retirement Planning, Accounting and Finance, Marketing, Production, Estimating, Sales, and Service Writing.


Geoffrey BermanGeoffrey Berman
Instructor / Management Consultant / Performance Coach


At the early age of eight, Geoff Berman began sweeping up the floor at his grandpa Ralph’s small service center. Continuing a family tradition, Geoff returned to the business in 1987 as a young adult and has worked in the automotive industry since. He was instrumental in helping a small service center grow into a multimillion dollar-a-year business, which included an automotive shop, body shop, service center, used car dealership and towing company. Geoff has taken on many different positions over the years, including dispatcher, estimator, production manager and body shop manager.

Geoff is a graduate of Vale Tech and has taken an extensive number of continuing education classes and seminars. He has been treasurer of the Washington Metropolitan Auto Body Association and a member of its Business Development Group. He also has taken the Dale Carnegie Leadership Course.

In late 2003, while seeking a new and different challenge, Geoff began working full-time for ATI. He finds being able to help others through his experiences and knowledge extremely gratifying. He believes in creating collaborative, supportive partnerships with shop owners and staff to help them to create the shops of their dreams.

Geoff lives in Elkridge with his growing family: his wife, two adorable girls and twins - a boy and a girl! He loves spending time with his kids, playing golf, woodworking and, occasionally, having a second or two to relax (sometimes even with his wife).

He firmly believes that open communication and active listening are essential to being an effective member of both his family and ATI.

Chris "Chubby" FrederickChris "Chubby" Frederick
CEO / Instructor


Mike HaleyMike Haley
Instructor / Management Consultant / Performance Coach / Team Leader


Mike Haley began in the auto industry in 1985, working part-time for his father's friend at a four-bay Western Auto while also attending community college. After deciding to stay in the automotive industry, he joined Pep Boys in 1987 as an assistant manager. Mike soon became one of the youngest store managers in the chain, gaining the competencies to grow his career, and was eventually promoted to District Operations Manager for thirteen stores in the Washington and Northern Virginia market.

Demonstrating his ability to identify business opportunities in the service and tire market segments, Mike was promoted to service and facility director for 23 service departments in the mid-Atlantic market. In 2005, Mike accepted the position of operations manager for CarMax Toyota - the second largest Toyota dealership in the country. The time he spent in the dealership environment exposed Mike to new technologies and processes for acquiring and retaining customers.

In addition to decades of experience, and his ASE and IMACA certifications, Mike held Toyota certifications for service manager, parts manager and managing operator. He also was on the board of directors at Catonsville Community College, near Baltimore, MD.

Mike is the father of two and has been married to his wife Lisa since 1991. He enjoys sports, boating and spending time with family and friends. Seeing people become successful is Mike's greatest reward - both personally and professionally.

Jack HammondJack Hammond
Instructor / National Consultant


Jack Hammond began his career in the automotive industry in 1978, as a sales rep with Sun Electric, where he learned about engine diagnostics by attending all of the company training courses available to him. He next took a district manager's position with Allen Test Products and was later promoted to regional manager. He was involved with the training of techs in under-hood and computer diagnosis in Gulf states, and several states in the Midwest. He also worked with Automotive Diagnostics in recruitment and training.

Prior to joining the ATI team, he worked with ESP and Worldwide Environmental Products, where he was responsible for the installation and training for emission inspection equipment in several parts of the U.S. and Canada.

Jack and his wife Robin have two sons and four grandchildren. He is excited about all the benefits shops receive as ATI members.

Keith ManichKeith Manich
Instructor / Director, Collision Services


Keith began his journey through the collision repair industry in 1980, as a body technician and painter. He moved up through roles in management, insurance claims, automotive engineering, testing and training and, finally, technical oversight at an industry MSO.

He has held senior management positions in training and research at one of the nation’s premier collision research facilities, and traveled worldwide in his role as a center vice president.

As a trainer and coach in damage analysis and damage blueprinting, he developed SOPs, financial impact models, job aids and repair personnel job descriptions. He also held the position of national technical training director for Sterling Collision Centers, and he has an extensive ICAR training background.

His passion for repair process efficiencies and his oversight of both established and new repair procedures, coupled with his thirst for knowledge, have for many decades ensured proper repair for vehicle owners.

Keith has participated in many industry organizations, such as CIC, SCRS, ASA, ASE ICAR and the TWABPA, and he has been a guest speaker at NACE and other industry conventions.

Randy SomersRandy Somers
Instructor / Management Consultant / Performance Coach


Randy began in the auto industry in the late 1970's as a gas station pump jockey. Remember "full serve?" He then moved into the shop as an apprentice to the head mechanic. After roughly six years of working at the local neighborhood gas station, Randy went to work for a Ford dealership, became a Ford-certified auto technician and stayed for ten years. Wanting to further expand his automotive skills, Randy became a service writer at a large Lincoln dealership, where he worked for three years and won numerous "Top Advisor" awards.

Still eager to experience different aspects of the auto industry, Randy worked for four years as operations manager for nineteen Precision Tune of Maryland franchises. He then accepted an offer to become assistant service manager at a Lincoln/Mercury/Volvo dealership before being asked to join the ATI team.

Randy is excited to be part of ATI, and feels that helping owners to be successful and accomplish their dreams is a very rewarding occupation.

 Bryan StaschBryan Stasch
Vice President / Instructor / Management Consultant / Performance Coach


George ZeeksGeorge Zeeks
Instructor / Management Consultant / Performance Coach / Team Leader


After graduating from the University of Maryland with a degree in Marketing, George joined the Army, where he developed a passion for blowing things up. Now his passion is building automotive shops and making them more profitable.

He began in the automotive field in 1987, and his experience runs the gamut from four-bay independent shops, to 20-bay shops for large corporations. His ability to train sales advisors, service managers and store managers has led to regional and national awards for sales and improved profit performance. He currently serves on the advisory and scholarship boards for Lincoln Technical Institute, and has been a motivational speaker for many of its events.

As a John Maxwell-certified “ life coach,” he is able to impact both ATI members and his fellow ATI coaches in areas beyond the normal consulting role.

His desire to "win," by improving ATI members' profitability and long-term success, truly creates a win-win situation for member shops and their customers. George is married with two children


ATI conducts 20 to 30 shop owners' events every month across the U.S. and Canada. These 1-day workshops are held in every major city and many smaller towns. The ATI speaker team works hard to bring great management content to mechanical and collision shop owners.


Tony BrooksTony Brooks
Regional Speaker


Tony has made lifetime commitment to the automotive industry and has worked in both automotive repair and collision repair. He has owned and operated service repair, towing and collision repair businesses, and has run multiple high-volume dealership collision centers as well as independent shops.

He believes that knowledge and leadership are the greatest tools we have in this industry and he has a passion to pass on training and knowledge to as many people as possible.

Tony has worked as a trainer during his career and is an active Platinum-level I-Car instructor. He was awarded the GM Service Masters Certification and is one of the original D.E.E.P. certified techs in Delaware.

Tony also has completed a wide variety training programs himself, sits on several advisory boards and has worked with Skills USA since 2004. He most enjoys training and motivating fellow employees, helping to lead groups toward common goals and finding the best solutions for problems.

Chris BrowerChris Brower
Regional Speaker


Chris grew up in the automotive industry with his father's successful family-owned and operated independent repair shop. The business was founded in the 1940's and Chris has transitioned into its fourth generation shop owner and partner where he manages operations and serves as executive director of business strategy and profit model development. His experience includes building, growing and maintaining client relationships, designing standard operating procedures to streamline operations, and managing, supporting and motivating team members to achieve key operational and financial indicators.

Chris is passionate about teaching, coaching and enabling shop owners to take their businesses to the next level. His goal is to help owners work smarter - not harder - and to work on their business instead of in it, giving them more free time. Chris emphasizes strong leadership to achieve team buy-in,and empowering owners to move their people in the right direction, while holding them accountable to drive results.

Along with his automotive experience, Chris has a strong business background. His strengths include leadership, operations, management, accounting, finance, marketing and sales. Chris has a Master in Business Administration from York College of Pennsylvania.

Dave ErbDave Erb
Regional Speaker


Dave has been in the automotive industry since one of his first jobs at a gas station at the age of fifteen. He has held every position that a shop has to offer: from lube tech to master tech to manager to, eventually, the owner of two shops. Along the way, he was twice awarded ASE /NAPA's Tech of the Year award.

Both of his shops were originally purchased as failed businesses and he was able turn both of them into extremely profitable ventures, buying the land and expanding the buildings along the way. He has since sold both but continues to derive income from the property and work in a marketing and advisory role.

While Dave was a shop owner, he was an ATI member and his former shops continue that relationship. He sits on multiple ATI 20 Groups and various industry panels and advisory boards. Dave has always had a passion for growing businesses and particularly loves marketing. He was an early adopter of web sites and digital inspection technology. Many of his procedures and strategies are used in other shops around the country.

Dave feels strongly that if every shop would provide outstanding service, do what’s in the best interest of their customers and properly charge so that money can be out back into the business, the community and the owner's pockets, the industry as a whole would be a lot better off."

Dave lives in Austin, Texas with his wife Ruth, whom he married in 1996, and their son Ethan.

Chris Frederick, Jr.Chris Frederick, Jr.
Vice President / Speaker


Buck GrahamBuck Graham
Speaker / National Consultant


Buck was first exposed to the automobile industry in his childhood, during which his father owned a GM dealership in a small town. In the late 1960s, after graduating from college and spending a couple of years in public education, he joined his father to in the family business. His natural curiosity about how things work and how they can be improved led him to develop strategies to grow the business and track its performance at all times.

His systems and plans increased annual sales from $2 million to more than $32 million, and his family owned, developed and sold a total of five dealerships. In 2001, Buck retired. In 2006, and bored after five years, he came to work for ATI, where he enjoys sharing his knowledge, experience and passion for the industry.

Buck has been married to his lovely wife Becky since 1963. He enjoys living in Colorado and spending family time with his daughter and two grandchildren.

He says, “I love my work here at ATI. It gives me the opportunity to learn and grow myself, while helping others analyze and develop their businesses. It continues to be one of the most rewarding experiences of my life.”

Jim GrovesJim Groves
Speaker / Mid-Atlantic Sales Manager


Jim Groves began working in the automotive industry in 1974. Over the next twenty years, he held multiple positions within the fixed operations field of new car dealerships. Moving on to the automatic aftermarket industry, Jim owned and ran his own successful equipment and chemical distribution company, which afforded him the opportunity to begin working hand-in-hand with independent repair shop owners.

Along with selling the products his company handled, he also helped develop business and sales plans for the shop owners he did business with, and provided at-the-counter sales training.

Jim lives in Baltimore, Maryland with his wife Beth and son, Jimmy. His passions include golf, traveling with his wife and, most of all, helping shop owners and ATI.

Frank RoseFrank Rose
Speaker / National Consultant


Frank Rose has a unique blend of corporate and field experience, and has been training and coaching automotive owners, store managers and service managers since the early 1980s. He is goal and results-oriented, exhibits a high degree of business acumen, and is skilled in communication, employee motivation and team-building.

An innovator with a keen business sense, Frank continually orchestrates dynamic growth in sales and revenue through strategic management - developing methodologies to stimulate immediate bottom-line results and create long-term competitive advantages. He also is a creative problem solver - adept at identifying problems, defining solutions and implementing new processes and procedures.

Frank Rose began his automotive career as a part time tire technician and has worked his way up through the automotive industry as a successful store manager, district manager, regional vice president and divisional vice president for some of the nation’s largest tire companies. He also owned and operated an independent automotive repair shop. He has consulted for national automotive service companies, and was sole proprietor of an international management consulting company which assisted its clients in all aspects of managing an automotive retail enterprise.

Frank Rose’s education includes the Darden School of Business Education, Frostburg State College and Montgomery College. He has served on the board of directors for the Better Business Bureau of Washington, DC, Lincoln Technical Training Institute of Columbia, MD, the Washington DC area Tau Kappa Epsilon Alumni Association and Tau Kappa Epsilon fraternity at the University of Maryland.

He currently lives in Silver Spring, Maryland with his wife Susan and has two children, Andrew and Kara. He is an avid motorcyclist and scuba diver, and his passions include golf, fishing, tailgating and hanging out with family and friends.

 Matt WinslowMatt Winslow
Senior Speaker


Matt Winslow was born in Los Angeles and has lived in the San Francisco bay area, Chicago and Northern Virginia. At the age of 31, he moved to Maryland and has lived here ever since. He is a graduate of Mt. Vernon High School, Diesel Institute of America, the Hunter Engineering Instructors Program and Tony Robins' Master Persuader course. He is an ASE-certified master technician and has been in the automotive business since year.

His experience as an instructor, presenter and training course developer dates back to 1987, and he has written and published many training course manuals on subjects ranging from wheel alignment fundamentals to advanced service advisor training. He also is the inventor of the patented Wintoe Automatic Bushing Calculator which is shipped with Hunter Engineering Company's state-of-the-art alignment.

Matt teaches various ATI courses and also researches and develops course content. To say he is passionate about helping shop owners and service advisors improve their businesses and lives is an understatement.

His wife Jennifer and their two children are number one on Matt’s list of personal interests. He also has a keen interest in computers, self-improvement training, public speaking, graphic design and anything that has to do with leadership skills. He and his family enjoy cruises, warm sunny beaches, snorkeling and travel.

Mechanical Coaching Team

Kevin AllenKevin Allen
Management Consultant / Performance Coach

[ 20 Group 10: Nothin' But Net ]

Kevin began his automotive career in the late 1980’s, managing a two-bay gas station. He soon realized that his passion for cars and ability to help people solve problems would be the career path he would follow. He moved on to Pep Boys Automotive in 1990 where he would spend the next nineteen years wearing a variety of hats, including service manager, retail manager and general manager. His store was so successful it became the location at which all new management recruits were trained. The desire to help others become successful eventually led him to join ATI.

Kevin enjoys spending time with his wife Kristi and their children. He also enjoys NASCAR, water sports and golfing.

Mike BennettMike Bennett
Management Consultant / Performance Coach

[ 20 Group 12: Money Masters ]

Mike Bennett entered the automotive repair industry in 1985. As an ASE Master Technician, Mike worked in nearly every facet of the industry: as a general repair technician in a small independent shop, line technician at a GM dealership, shop foreman, service manager and, eventually, service/parts director.

In 1999, Mike returned to his roots in the independent repair world, buying the family-owned automotive repair business now known as Mike's KARS Inc., located in Gettysburg, PA. Like most successful and passionate technicians, Mike has always had a talent for fixing the "problem child." Mike's KARS Inc. quickly became the area's go-to shop for accurate and dependable repair. However, like most great technicians who end up owning a shop, Mike had little formal training on how to run a successful business or turn an acceptable profit in the "independent" world.

Applying the same passion for excellence that fueled his success as a technician, Mike completed several business management training programs, including ATI's. As an ATI alum, Mike discovered he had a passion for sharing his experience, knowledge and expertise with other shop owners and industries, and began regularly speaking at local B&I groups, Business Development groups and trade/vocational events. Mike still owns and operates the repair business, but daily operations are now handled by his wife and very capable staff.

Mike brings a unique set of skills to ATI. As a technician, current shop owner and ATI graduate, Mike truly understands the ATI members he works with. He firmly believes that success as a shop owner comes not from just working the "longer-harder" plan, but from education, training and a successful partnership with an organization that truly has the tools to put its members in control of, and on the path to, prosperity, success, independence and happiness - both in business and in life.

Mike still resides in Gettysburg PA. with his wife Shelle, whom he married in 1986. They have two daughters, Jessica and Nicole. In his spare time, Mike has enjoyed attending almost every one of Jessica's collegiate soccer games and functioning as crew chief for Nicole's NHRA Jr. Dragster racing career.

He also enjoys restoring WWII Jeeps and military vehicles with his father, Jerry.

Geoffrey BermanGeoffrey Berman
Instructor / Management Consultant / Performance Coach

[ 20 Group 7: 20/20 Vision ]

  Paul ColisonPaul Colison
Management Consultant / Performance Coach


Paul Colison is a home-grown Baltimore guy. He started out in the business in 1972, learning to be a motorcycle technician, and progressed over the years to service manager at one of Baltimore’s largest multi-line motorcycle dealerships. After a few years he took up the challenge of managing the service department of a Honda auto dealer, where he was fully trained in all Honda parts and service. He also opened Baltimore’s first Acura dealership and ran the service department of a large GM dealership, where he received full training in GM service management. Paul also is an ASE Master Tech and parts specialist.

Paul has a deep interest in cars, motorcycles and management. He has a unique sense of humor, a sharp wit and a great interest in drag racing. His very favorite toys are computers and he has mastered most business software. He has been married to his lovely wife Sharon since 1985.

Paul has become ATI’s compensation specialist and creates compensation plans which are tailored to the needs of each member's shop.

Kevin ChzaszczKevin Chzaszcz
Management Consultant / Performance Coach


Upon earning his BA in International Business, Kevin Chzaszcz joined the automotive industry and worked for three large corporate chains in stores across the state of Maryland - in rural, suburban and city locations. His experience in shops ranging in size from four to fourteen bays helped him master customer acquisition, work flow and scheduling. A top salesman, he substantially improved tire and service sales at an ATI Top 150 Shop he managed. Kevin attributes his success to focusing on the basics.

While working 55-80 hour weeks at the counter, Kevin still was able to find the time to obtain his MBA in Business Management from Loyola University in Maryland. Because of his focus on the automotive industry as a theme for class assignments, his professors may never look at automotive sales and service the same way again.

During his free time Kevin enjoys traveling and hiking with his fiancé. He has also been a lifelong world traveler. he lived in England for six months and has visited Spain, Portugal, Germany, Czech Republic, Vietnam, Cambodia, Thailand, Russia and Egypt.

Chuck DaileyChuck Dailey
Management Consultant / Performance Coach

[ 20 Group 4: European Imports ]

Chuck began his automotive industry career in 1976 as a retail sales manager in the Goodyear Tire Retail Stores Division. Since then, he has acquired fifteen years of service, parts and body shop supervision experience at numerous multi-line import and domestic new car dealerships. Just prior to joining ATI, he was quality management system (QMS) project leader for the BMWNA's Eastern Region.

Chuck has provided consulting services for several new car dealers as an Automotive Profit Builders (APB) "Sales and Service Track" presenter. He also was an owner/operator of an All Tune & Lube franchise, and chief operations officer for the Barr Leasing and Dealership Management Company in Central New York.

He has successfully participated in many other automotive manufacturer programs, including Chevrolet's "Service Supremacy," Chevrolet "Only the Best Club" and the General Motors Institute's Dealer Service College, from which he graduated in 1984. In 1992, he was Buick's "Best in Class" program president.

Greg FinnertyGreg Finnerty
Management Consultant / Performance Coach


Greg’s automotive career started in 1989 and has been filled with everything from Store Manager at Pep Boys to opening local warehouses for Advance Auto in DC and Atlanta and selling to independent repair shops in Baltimore. He has earned ASE and IMACA certifications. With his intimate understanding of the independent repair shop and its fundamentals he can provide real world solutions to today's owners.

Greg's interests include fishing, biking and geocaching. He is a trained leader in the Boys Scouts of America and has traveled the country as a USSF soccer official for the past 25 years. Greg and his wife Tamee enjoy time with their two kids, Nic and Madelyn.

Kevin GreenKevin Green
20 Group Facilitator

[ SA 20 Group: West Coast Originals ]
[ 20 Group 18: 20 On Top ]
[ 20 Group 19: Rising Tide ]
[ 20 Group 21: Boston ]

Kevin, a native of Baltimore, has been in the automotive industry since 1978. He grew up with an interest in cars and, at an early age, spent many hours working on engines with his older brother. He began his career as an electric specialist at Montgomery Ward, where he gained an early appreciation of the value of customer service, hard work and dedication.

Kevin quickly moved up through the organization by taking on leadership roles, and he expanded his resume by successfully running small and large shops in multiple markets. He demonstrated an ability to make failing stores profitable, whether they were general auto repair, tire stores or both. As a result, he rose through the ranks of several companies and eventually became district manager for a national chain which covers the Baltimore market.

On a personal note, Kevin is an avid Ravens and Orioles fan, has been happily married to his wife Joan since 1992, and has been blessed with three children: Jordan, Jessi and Jacob. Kevin feels that being a father has been the most rewarding job of all, and has allowed him the opportunity to grow personally and in his faith.

His hobbies include sports, photography and spending time working on his lawn. He and his wife also owned a successful wedding photography business for more than fifteen years.

Kevin enjoys his role as 20 Group Facilitator and brings to that position a belief in collaboration, with an understanding that innovative ideas are generated through open conversation and dialogue. He is excited to support each member of the group in gaining a stronger growth mindset, which will elevate them to a higher level in both their personal and professional lives.

Mike HaleyMike Haley
Intstructor / Management Consultant / Performance Coach / Team Leader

[ SA 20 Group: Profiteers ]

Kim Hickey Kim Hickey
Management Consultant / Performance Coach

[ 20 Group 2: Best Of The West ]
[ 20 Group 15: Phoenix Rising ]

Kim began her automotive career in 1987 in Arizona, while looking after her grandparents. Her first job was as a filing clerk for a company that had a Ford Dealership, Texaco Fuel Station, C Store and a deli. Showing an aptitude for the automotive industry, as well as understanding the importance of providing excellent customer service, Kim was quickly promoted to general manager.

While helping her grandfather take his car for repair, she was shocked to find out how many people in her community were being taken advantage of. Since there wasn't a shop with which she could trust her grandfather and his car, she set out to start her own. Armed with an idea and a lot of determination, Kim started an automotive repair business from her house, which eventually grew into a two-building, nine-bay, twelve-lift, award-winning family business that is now in its third decade of operation.

She will be the first to tell you that it wasn't always easy, but that it was always worth it. Kim enjoyed a lot of success, had the support of her community and had a lot of gumption - but it wasn't until she enrolled in ATI's Re-Engineering Program that she finally was able to take her family business to the next level. As both a shop owner and ATI alumna, she has the first-hand knowledge and passion to take you and your shop to the next level. And having built her own shop from the ground up, Kim has been involved in every aspect of starting and maintaining a successful business.

She strongly believes that you must give to receive, and credits a lot of her success to "always giving back." She is very active in event planning and fundraising for several charities and non-profit organizations.

Kim has been certified as an executive coach and as a master coach-certified trainer. She also holds the International Coaching Federation (ICF) designation of Professional Certified Coach. Her ability to seamlessly combine her automotive business knowledge with her coaching and training education results in many great successes for her members.

Brian HunnicuttBrian Hunnicutt
Management Consultant / Performance Coach

[ 20 Group 3: Rollin' In Dough ]

Brian has been in the automotive industry since 1978. He began working out of the back of a road service truck, went on to manage independent and franchised stores, built and opened new stores from the ground up, and eventually became a district manager solely responsible for eight tire and automotive stores.

Often called in as a troubleshooter, Brian is proud of the recognition, awards and rewards he has received for reviving failing stores, consistently breaking sales records and exceeding expectations. He is known for effectively applying successful, practical methods and systems, rather than theoretical techniques.

An innovative thinker and a "shoot-from-the-hip" sort of man, Brian tells it likes it is and lets the chips fall where they may. His style has made him very successful in recruiting, training and motivating quality personnel.

"What you put in is what you get out," is his favorite saying.

Brian and his lovely lady, Kathy, have four grown children and now have time to enjoy the finer things in life, which, for him, include waterskiing, shooting, working out and dancing on Saturday nights.

Rick JohnsonRick Johnson
Management Consultant / Performance Coach

[ 20 Group 6: The High Mark ]
[ 20 Group 8: Dallas Top Twenty ]

Rick has been in the automotive business since 1991. He has owned his own shop in Nebraska and has performed every job except technician. Rick joined ATI as a member and, after completing the program, became an absentee shop owner, turning day-to-day shop operations over to his daughter and son-in-law.

After ATI helped him re-engineer his business, Rick decided that he would like to become a coach and help other shop owners do the same. Rick understands what it takes to go through the process of "forgiving misguided belief systems" after doing that himself, and he is ready to help shop owners on their journey.

Rick is married, has four children and a has strong belief in God and family.

John LeslieJohn Leslie
Management Consultant / Performance Coach

[ 20 Group 16: Game Changers ]

John has been involved in the automotive and automotive education industry since 1993, when he graduated from Lincoln Technical Institute and went to work for an independent shop.

He quickly became an automotive service and gas station business owner, but transitioned to the automotive education industry as an Automotive Instructor, Automotive Program Director and Assistant Director of Education. John brings to ATI that diverse background, which includes independent service/operations management skills as well as aspects of financial management and employee relations.

John earned his AAS degree in Automotive Service management, is an accomplished public speaker and is proud to be part of the ATI team. John’s interests include football, baseball and collegiate wrestling.

Mike BennettPaul Marsh
Management Consultant / Performance Coach


Paul started in the automotive repair industry as a tire tech working part time in high school in 1985. He was moved to the front counter as an assistant manager and eventually a store manager. He worked for several Baltimore independent dealers over the next 20 years until the owner of the company sold his chain of stores to a large publicly traded company.

Within a year of working with the new company Paul was promoted to a district manager and within two more years he was promoted to an executive level field position responsible for over 130 stores across five states.

Having authored many of the sales processes, programs and training modules still used today as well as developing pay plans, hiring and recruiting practices Paul was also tasked with fixing failing stores and areas. He found that there were really no “broken” or “failing” stores or areas but that the improvement resided within the leadership, basic principles of and adherence to best practices and above all else, hiring and promoting the people with the best natural talent over those with more experience, and then developing them with the habits and skill sets that were proven to win.

Paul believes the level of success he has enjoyed in this industry has been based in his passion for success and the success of those he works with. Helping to educate, motivate and develop so many people he has worked with to be successful leaders, grow financially and to have a better work and home life balance is a point of pride.

Paul has two sons who are the world to him and he loves the Baltimore Ravens.

John MeierJohn Meier
Management Consultant / Performance Coach


John is a Performance Coach with impeccable ethics and integrity committed to working with people to create sustainable growth and improvement.

John’s passion for vehicles began as a child playing with hot wheels and watching the Speed Racer cartoons. In 1984 he worked his first job as a gas jockey with a full service gas station. Since then he has held positions as a lube technician, parts sales associate, retail and tire sales associate, retail and service manager, regional training manager and HR manager. John has achieved certifications as an instructional trainer, as a HR professional and as an Executive Coach.

In management positions he effectively led the operations of store and service centers with annual sales of over $7 million dollars. As an HR professional John was responsible for talent acquisition, development, succession planning, retention and associate engagement of over 6000 associates for over 200 locations in 15 states.

In his spare time John is an avid fan of the Baltimore Orioles and Ravens and as a classic car enthusiast, enjoys attending local car shows with his classic Buick Skylark GS. But most of all, he enjoys spending quality time with his 2 children, Shelby and Mason.

Kevin MyersKevin Myers
Management Consultant / Performance Coach

[ 20 Group 9: Score for MORE ]

A "chip off the old block", Kevin was introduced to the automotive industry at a very young age . He was inspired and encouraged by his father, a master technician, to learn that life's successes are developed in and through people. Choosing to pursue the family trade, Kevin's formal instruction and training in basic automotive repair and maintenance quickly led to higher aspirations.

Immediately following high school, Kevin went to work alongside his father. Goals in mind, Kevin directed his attention to fostering relationships, as well as meeting the highest industry standards for quality.

His career path included numerous positions, from line technician to service advisor to a dealer service manager/director, and his sense of responsibility and commitment to the industry continued to evolve. Kevin's strong leadership and communication skills proved effective in turning loss to profit, developing proficient employees, resolving problems and raising standards for customer service and satisfaction.

Kevin brings to ATI all of those years of automotive repair, maintenance, parts, customer service, leadership and administrative skills, and he continues to enhance his education by attending training seminars. Kevin has not only pursued technical areas of expertise, but also is a graduate of the Capital Baptist Institute.

His studies and personal beliefs have taught him to put the needs of others first, and his ability to build strong relationships with his co-workers and customers ensures the greatest possible potential for creating service excellence: one encounter at a time and one customer at a time.

Kevin is happily married and attributes his successes, in-part, to his wife. They and their two children live in Mount Airy, Maryland. He is an avid believer in family time and enjoys encouraging youth through his work a basketball referee. He also enjoys playing basketball, watching sports and singing.

Bobby PoistBobby Poist
Management Consultant / Performance Coach


Bobby has been in the automotive industry since 1989. He began his professional career as a parts stock clerk at a dealership, and quickly worked his way up to management. Since then he has held many positions with dealerships, including service manager and fixed operations, earning top Honda and Volkswagen certification along the way.

He then bought a failing repair facility which he quickly made profitable by building strong customer relations and creating strong ties to the community. He has a well-rounded view of employee development, customer satisfaction all operations.

Bobby attributes his success to his ability to learn while teaching, and having a never-give-up attitude. He spends most of his free time with his beautiful wife, Justeen, and his daughter Addison. He is a strong believer that, out of all things, a strong and loving family is the best foundation for success and motivation.

Steve PrivetteSteve Privette
Member Fulfillment Relationship Manager / Performance Coach


Steve began working in the automotive service industry in 1981 and has acquired management experience in both franchise/independent and dealer operations, Steve is well-rounded in all aspects of successful profit operations, employee development and customer service.

He attributes his success to taking care of the customer, while maximizing opportunity, as well as being able to train, motivate, measure and reward his employees.

Steve was born and raised in Baltimore, Maryland and has been married to his boss (wife) Karen since 1992. He is also a stepfather to twin sons, Jimmy and Ricky. Steve's hobbies include golfing, cruising, Disney and, most of all, Ravens football.

Tom RingleTom Ringle
Management Consultant / Performance Coach

[ 20 Group 11: Profit Force ]

Tom Ringle first made his way into the automotive Industry working in a local dealership in his hometown of Annapolis, while he was still attending school part-time. He has spent the majority of his career managing the service and parts operations of GM dealerships.

He has enjoyed working in all aspects of the automotive repair business but, when afforded the opportunity, he decided to join the ATI team. Independent repair shops provide him with new challenges, and a way to help both intermediate and large shops realize there true potential.

Tom enjoys drag racing, NASCAR and the great outdoors, and of, course the company of his wife and three children.

Colter ShafferColter Shaffer
Management Consultant / Performance Coach


Colter began working in his brother's body shop while attending college at Southern Illinois University, where he majored in Business Administration. After college, Colter continued his automotive career, running large shops, small shops and everything in between.

He has been a sales advisor, tire sales manager, service manager and store manager. That broad background, and the knowledge that came with it, helped him transform five broken stores into profitable business locations. He went on to become an area manager in charge of eight locations and more than 150 employees.

Colter is also experienced in the training and mentoring side of the business. He taught courses on a national level, and covered topics such as behavioral interviewing and consumer behavior profiling. Colter attributes his success to his ability to create a great culture with his people, and to keeping his eyes open for blind spots in his business.

When Colter isn't at work, he enjoys spending time with his family. He lives in Mt. Airy, Maryland with his beautiful wife, Jessica, and their two children, Hudson and Leighton. He firmly believes that a great foundation at home will produce a great ability to be effective at work.

Randy SomersRandy Somers
Instructor / Management Consultant / Performance Coach

[ 20 Group 5: Back In Black ]
[ 20 Group: Second In Command ]

 Bryan StaschBryan Stasch
Vice President / Instructor / Management Consultant / Performance Coach

[ MasterMind Group Facilitator ]

Eric TwiggsEric Twiggs
Management Consultant / Performance Coach

[ 20 Group 3: Rollin' In Dough ]

Eric Twiggs began working in the automotive industry in 1993, and brings a wealth of knowledge and business experience to ATI.

After graduating from Hampton University with a degree in marketing, Eric began his career as a top-producing service advisor. He quickly worked his way up the ranks to store manager, where he supervised up to 35 employees and was responsible for creating $3.5 million in annual revenue.

After successfully managing two different retail locations, Eric went on to become a performance consultant in the retail automotive industry, where he coached, trained and consulted with more than 65 store and service managers in the upstate New York and Washington DC areas. It was at this point that Eric discovered his passion for coaching and taking shop owners to the next level.

Eric then took on the role of district manager for seventeen retail stores with more than 500 employees and $50 million in annual revenue. He spent nine years in that position and received numerous awards for sales and profitability.

During his spare time, Eric is very active in his local church and enjoys spending time with his wife Anjanette and his daughter Erin. He also enjoys watching sports and practicing various forms of martial arts. He has a black belt in American karate and is currently a mixed martial arts student. He is also active in Toastmasters International and is a life member of Omega Psi Phi Fraternity.

Mike Warren  Mike Warren
Management Consultant / Performance Coach


Mike's career in the automotive industry began in 1975. After graduating from Vale Technical Institute in Blairsville, Pennsylvania, he worked as a mechanic for a local Chevrolet dealership, then for an independent repair shop for a number of years before becoming the general manager of a Mobil gas station in Gaithersburg, Maryland.

While he was there, he was approached by Mobil Oil Corp with an offer to run one of their company-owned stations in McLean, Virginia. While managing that station, Mike was permitted to run his own auto repair business out of the bays, and so started his first business at the age of 27.

In 1989, Mike moved his business back to Maryland with the purchase of a six-bay full-service repair shop in Montgomery Village. Over the years, the business gained a loyal following of regular customers and Mike earned a reputation for running a shop which offered the community a combination of experience, integrity and a genuine concern for customers.

In 2008, a national franchise company offered to purchase Mike's business assets and he spent three years working for the company as a general manager.

One of Mike's passions is working one-on-one in a teaching, mentoring or coaching role. After taking ATI classes over the years, he joined the ATI team. His first-hand experience with all aspects of running an automotive repair shop uniquely qualify him to relate to and understand his members' problems.

He enjoys helping members achieve success by finding creative solutions for problems, and he believes that business owners can be successful by working on their businesses instead of in them. He is committed to providing members with the education and tools they need to make that happen.

Mike and his wife Cherri have been married since 1977 and make their home in New Market, Maryland. They have two grown and married daughters and an adult son, and two grandchildren that they love

Donald WalterDonald Walter
Management Consultant / Performance Coach


Don began his automotive career while in High School in 1978, as a general service/tire technician, and has since held just about every job in the industry. As a fully certified ASE Technician, he worked his way from service manager to district manager, overseeing ten retail locations with more than 100 employees.

With these accomplishments under his belt, Don brings all of his knowledge to ATI to help business owners become and remain successful.

Don spends most of his free time on the golf course, watching Ravens football and spending time with his family. He has been married to his wife and best friend, Danna, since 1982. Together, they have raised three wonderful sons.

The two oldest have become successful lawyers and the youngest is a technician for Comcast Cable.

George ZeeksGeorge Zeeks
Instructor / Management Consultant / Performance Coach / Team Leader

[ 20 Group 1: 20 For The Money ]

Ashley PoligardoAshley Poligardo
Administrative Assistant


Collision Coaching Team

Keith ManichKeith Manich
Instructor / Director, Collision Services


Lawrence Stewart Lawrence Stewart
Management Consultant / Performance Coach


National Consultants

Joe HembergerJoe Hemberger
National Sales Director


Buck GrahamBuck Graham
Speaker / National Consultant


Jack HammondJack Hammond
Instructor / National Consultant


Edward KeefeeEdward Keefe
National Consultant


Edward Keefe started working in the automotive business in the late 1970’s. His career began at an independently owned chain of tire and service centers with four locations, and later moved on to a larger chain with 30 locations. He was responsible not only for his profit center, but also for identifying and training future store management personnel - which led to identifying and fixing under-achieving centers. In his position as National Consultants, Ed is dedicated to helping shop owners succeed.

When Ed isn’t on the road visiting shop owners, he spends time with his family. He also is a motorcycle enthusiast.

Lawrence PazienzaLarry Pazienza
National Consultant


Larry Pazienza began his automotive career working at his family's gas station. He's owned more than eleven automotive-related businesses, including several auto repair shops, a collision repair shop, a restoration shop and one of the most successful high-volume independent tire stores in the country.

Larry maximized profits in his collision repair shop by optimizing shop workflow and dramatically reducing cycle time and, in 2005, was named to the Small Business Advisory Council to the President of the United States.

Frank RoseFrank Rose
Speaker / National Consultant


National Team: New Business Development

The ATI experience for a shop owner begins with New Business Development. ATI's New Business Development staff reaches out to potential ATI members through the phone and internet to educate shop owners on the benefits of working with ATI. This team helps ATI fill 25-30 shop owners events every month. The NBD team is passionate about helping shop owners reach their dreams.


Fred SlaughterFred Slaughter
Manager in Charge of New Business Development


Chris BarrettChris Barrett
Collision Sales Consultant / Team Leader


Zach Booth Zach Booth
Sales Consultant


Ann FelterAnn Felter
Sales Consultant / Team Leader


James FournierJames Fournier
Sales Consultant


Sara GiddingsSara Giddings
New Business Development Salesforce Administrator


Scott HarperScott Harper
Sales Consultant / Team Leader


Jason HawkinsJason Hawkins
Sales Consultant


Laura LalanneLaura Lalanne
Sales Support


Jim SchafferJim Schaffer
Sales Consultant


Joanne SchulzeJoanne Schulze
Sales Consultant


Carol ScottCarol Scott
Sales Trainer / Event Liason


Maria TanglosMaria Tanglos
Sales Consultant


Patty WalshPatty Walsh
Administrative Assistant


Doug WormDoug Worm
Sales Consultant


Regional Team

Jim GrovesJim Groves
Mid Atlantic Regional Sales Manager


Kristi MarksKristi Marks
Regional Sales Support and Event Coordinator


Regional Consultants

Becca RitmillerBecca Ritmiller
Regional Consultant


Guy RizzoloGuy Rizzolo
Regional Territory Manager / Consultant


Guy has been owning and managing family businesses since 1981, developing and implementing marketing campaigns and strategies to help them grow. His background in print, mail and internet technologies now benefits ATI members.

Prior to ATI, Guy was with an automotive vocational school, where he helped future technicians find jobs within the auto repair industry. Now, he helps ATI members find, hire and motivate techs - a task both ATI and Guy see as a major benefit to the success of any shop.

Guy loves to use his strong coaching background to show shop owners their potential and assist them in putting plans into place to achieve their dreams.

Guy lives in southern New Jersey with his wife Roseann and two children. He is passionate about high school and college wrestling, and he coached for the Dave Schultz and Sunkist Kids clubs at the University of Pennsylvania from 2000 to 2014.

Regional Territory Managers

Ken MansfieldKen Mansfield
Regional Territory Manager


Jackie BojonnyJackie Bojonny
Regional Territory Manager


John PageJohn Page
Regional Territory Manager


Bob SeeleyBob Seeley
Regional Territory Manager


Admin Staff

Karen McLainKaren McLain
Senior Office Administrator


Julie CaseyJulie Casey
Office Assistant


Vicky GiddingsVicky Giddings
Director of First Impressions


AMi Certified:
Approved for Educational Credit!

Auto and Collision Repair
Shop Owner's 1-Day Workshops

Our Auto Repair and Collision Repair Shop Owner 1-Day Workshops will re-ignite your passion, re-energize your business, and increase your profits by 3-8% or your money back.

Find a Workshop near you and gain more control!

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