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Auto RepairShop Owner Coaching & Training Solutions

For Auto Repair Shop Owners who attended our 1-Day Workshop and want to take things to the next level, we offer the following ATI programs. These programs, starting with our flagship Re-Engineering program, are longer-term in nature and offer Shop Owners an in-depth personal coaching experience with education, best-practice business systems, monitoring, and peer networking.

ATI's Shop Re-Engineering Program

ATI's Shop Re-Engineering ProgramAt ATI we've spent the last 35 years learning how to make shops more successful. We've learned training alone won't do it - no matter how good the training is. Motivation won't do it - no matter how excited you get.

The daily challenge of running a shop can be so overwhelming that you need a different kind of approach. You need ready-to-install business systems and processes that solve real problems specific to your shop. You need a coach, just like professional athletes—a coach who has been there, made the mistakes, and weathered the storms. You need a well thought out, managed by the numbers, program made up of small manageable steps.

The ATI Shop Re-Engineering Program is the answer. This program provides all the education, coaching, business systems and monitoring to transform your shop into a business that can provide the life you have dreamed of. Built around ATI's powerful Road Map© process, our Shop Re-Engineering program has added over 90 MILLION dollars in new cash profits to the bank accounts of our clients in the last three years alone.

How the ATI Shop Re-Engineering Program Works

The program is all-inclusive. You pay one monthly fee and receive unlimited classroom training, weekly coaching, daily and weekly monitoring of your key operating numbers, proven business systems for every area of your business, and a partner loaded with people and experience to make the journey with you. We create a plan of small, manageable steps that link where you are with where you want to be. Some of our clients exceed their goals, some meet them, some fall a bit short. No clients, however, fail to make impressive strides forward, comfortably exceeding the cost of our program.

When you become a client we:

  • Model or Remodel Your Shop: We fully understand and define your goals. We help you re-imagine your shop as the business that can deliver your life goals.
  • Identify the Areas and Sequence of Changes: A thorough analysis of where your business is now as defined by a snapshot made up of 39 Key Performance Indicators (KPIs). Recasting the KPI snapshot to the new KPI values is required to deliver your goals. Then we create an implementation plan of small steps adding up to large changes in results.
  • Teach and Coach Our Way to Agreed Upon Goals: Working with you through daily and weekly monitoring of your shop operations, weekly coaching, deep classroom training, and providing you with the proven systems and processes to take your shop to a new level.

The All Inclusive (except your travel) ATI Shop Re-Engineering Program includes:

  • Financial, Marketing, Sales Management and Advanced Leadership Training
  • KPI Performance Tracking System
  • Weekly Proactive Coaching
  • Unlimited Service Management Training for One Location
  • Unlimited Advanced Service Management Training for One Location
  • Unlimited Shop Owners Training for Ownership (Note: Spouse Attends Free)
  • Monthly Leadership and Operational Teleconferences
  • Customized Compensation and Recruitment Plans
  • Human Relations Management (HR) Assistance – Covering Employee Relations and Compliance to Labor Laws
  • Employee Comprehensive Personality Profile Testing (CPP) – 10 per year
  • Unlimited Advanced Shop Owner's – Two Day Meetings+
  • Breakfast / Lunch Provided Daily While Attending ATI for Training Programs
  • Initial Member Dinner Celebration
  • Accounting Assistance / Tax Return Review and Planning
  • Succession / Retirement Planning
  • Strategic and Tactical Action Steps to Sell Your Business
  • Annual Advanced Shop Owner's Work/Play Retreat at a Resort (Resort, entertainment and logistics fees not included)

A partial list of the things we fix or install during the Shop Re-Engineering Program:

Parts Margins
Labor Margins
Pricing Strategy
Tech Compensation Plans
Tech Productivity
Car Count
Marketing Programs
Promotion Management
Courtesy Check Programs

ARO Increase
Sales Training
Sales Management
Service Manager Compensation
Customer Satisfaction
Leadership Skills
Financial Management
Parts Labor Mix

Expense Control
Tech Recruiting
Service Manager Recruiting
Retirement Planning
Succession Planning
Tax Consulting
Inventory Turn Management
Business Models
Teaming Programs

Service Advisor and Service Manager Courses

ATI's Service Advisor and Service Manager CoursesThe person who greets the customer's in the automotive repair business really steers the ship. Besides the fact that all the money comes through their fingers, they are responsible for the customer from the initial phone call to the final stages of quality control. They are often the only visible link to the successful completion of the customer's car. Service Advisors/Managers can increase or decrease sales in an instant. Their emotional state, character and personality need tuning up every year. Newcomers need quick education so they don't learn the hard way and lose business for all.

These courses are designed for experts and newcomers. They are not full of canned scripts that you need to memorize. Instead, they begin with basic motivation and effective character ethics. Service Advisors/Managers have the most stressful job in the company: they promises price, time, and customer satisfaction and must hold a profit at the same time. Even the pros need to go back to basics to keep from burning out. Today, Service Advisors/Managers have to be able to sell factory-scheduled maintenance to create a 60% maintenance-based business because cars don't break like they used to.

Unfortunately, most Service Advisors/Managers are ex-technicians and they are usually very analytical. Selling intangible services is extremely difficult for most managers because they have never been exposed to professional relationship based selling skills. This sets the stage for working on the personality with complete understanding of a logical selling process down to drills and games. The best part is the participants get to develop their own responses from phone etiquette to handling objections.

These courses, "if you choose to accept the assignment", will definitely increase sales, help keep your customers coming back, make life easier, make it the way it used to be and help you stay the professional shop you have worked so hard to be.

Sales Management at the Front Counter

Four hours of audio advice for Shop Owners on how to manage the Service Advisor. This program has received rave reviews from Shop Owners all over the U.S. This program will teach you how to increase sales, gross profit and car count. You'll realize how your management loses customers to competitors and how to stop it.

If staying the best shop in your area is important, these tapes are a must. Have fun managing the most important person in your company!

Relationship Maintenance System

ATI created an advanced marketing system, Relationship Maintenance System (RMS)©, to help the automotive industry embrace the challenges of becoming 60% maintenance-based. The system is unique in that it does not push the Service Manager to sell maintenance. Instead, RMS© simply creates a "pull through effect" from the repair customer that wants to invest in preventive maintenance so he/she actually buys maintenance instead of being sold maintenance.

RMS© will increase labor sales, average repair order size, gross profit and car count through customer retention management. It will also help Shop Owners keep from losing customers to competitors because they break down near another shop. RMS© is an easy system to manage because you don't have to push maintenance on anyone. It will also help replace sales that have been lost due to more reliable vehicles so sales stay like they used to be. Most important, RMS© allows you to remain the most professional shop in your area by maintaining a maintenance relationship with your customers interested in preventive maintenance.

20 Group Meetings

ATI's 20 Group MeetingsOnce the initial Shop Owner and Service Manager training is completed there are almost always implementation issues to address. Our coaches can and will work through these problems with you during the year. However, nothing replaces having peers offering reinforcement during major changes. Therefore, we offer members a two-day meeting with other ATI members, four times a year, at your convenience.

An ATI 20 Group includes 20 non-competing collision repair Shop Owners from around the country who come together to share experiences, review challenges, and make commitments to implement ideas to achieve their goals. A committee of ATI coaches reviews and approves the most qualified Re-Engineering and Alumni members to participate in a 20 Group. This ensures that each member of the 20 Group will benefit from participating as well as be in a position to provide valuable input to other group members. An ATI coach is present at all 20 Group meetings to act as your group’s personal facilitator and to review possible strategies to problems. Each 20 Group, while following a similar meeting agenda, will vote on the specific topics covered that are most pertinent to that group. The topics covered are ever changing and cover all facets of the automotive industry from Marketing to Leadership to the best vendors to purchase from. Also included is a bonus meeting at ATI's SuperConference. 

The Mastermind Group

As Napoleon Hill's book, "Think and Grow Rich" explains, having access to people who have accomplished success in their field will save you a lot of trial and error. Chubby has his own group of 18 of the best Shop Owners in the US and Canada. They learn from each other as well as help ATI stay on the correct course to help other Shop Owners in times of change.

AMi Certified:
Approved for Educational Credit!

Auto Repair
Shop Owner's 1-Day Workshop

Our Auto Repair Shop Owner 1-Day Workshop will re-ignite your passion, re-energize your business, and increase your profits by 3-8% or your money back.

Find a Workshop near you and gain more control!

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