Fall ShowCase 2023

Kickoff

Session 1 Marketing

Payment Technology for the Automotive Industry

As the automotive industry evolves there is an increasing need for technology in the shop to work on new vehicles. Despite this many shops are still using outdated processes to accept payments and not keeping up with the technology on how customers want to pay.

In this session, we will dive deep into the cutting-edge payment technology that 360 Payments offers to automotive businesses to stay ahead of the curve and provide seamless and convenient payment options to their customers. One key highlight will be 360 Consumer Financing Platform which helps shops use their software to present financing options to their customers that can get approvals from good credit to no credit.

Don't miss out on this opportunity to learn how 360 Payments can transform your automotive business with our state-of-the-art payment technology and consumer financing platform. Register now to secure your spot in this informative session and take the first step toward enhancing your customer experience and driving your business's success.

Session 1 Operations

Emerging Technologies

Automotive innovation is continuously leveraging new technologies and ideas to enhance the design, performance, and efficiency of automobiles. Over the past few decades, we have witnessed significant transformations in the industry, with disruptive technology trends shaping how value is delivered to customers.

Looking ahead, exciting advancements are expected in the automotive sector. Electric cars and driverless vehicles are among the emerging technologies that hold the potential to revolutionize the automotive industry. Here at Repairify, we specialize in bringing the latest in automotive diagnostics and remote services to the industry. Our industry patent gives us the edge over all other remote service providers. We have spent years proving our technology in the collision space and are now bringing this tried and tested solution into the mechanical sector of the automotive industry. This presentation will illustrate how our products and services will revolutionize the way your shop can service the consumer and become service ready for just about anything.

Session 2 Marketing

Advanced Diagnostics: Unlock the True Potential of Your Shop's Marketing and Sales

Unlocking the true potential of your shop's marketing and sales by having a 40,000 ft. view of the signals you can use to analyze performance and guide strategy. Topics covered include: Where you are leaving money on the table. Diagnosing your connection between marketing and sales. Eliminating wasted marketing budget. Reducing poor leads so your sales team can focus on quality leads. The new customers your shop is missing out on.

Session 2 Operations

Taking Care of People Who Take Care of Cars

AutoZone is ready to help you take your business to the next level with dedicated people, commercially focused programs, and the parts you need when you need them.

See how our commitment to the Automotive Aftermarket Industry can help you be more productive, efficient, and profitable while being the easiest to do business with.

Session 3 Marketing

Fine-Tuning Your Marketing: Tips for Auto Repair Shop Owners in 2023

1. Setting Goals: Understanding how the goals of a shop/shop-owner will influence the marketing plan.
2. Setting a Budget: This is a carry on from goal setting. For instance, a shop seeking rapid growth will need to be more aggressive with the budget than a shop that is at capacity. Similarly, competition, population, reputation, and many other factors will influence the best practices of marketing for that specific shop.
3. Setting Strategy: What are the most important tactics that will help a shop owner to achieve the results that they want? Which forms of marketing move the needle the most for rapid growth? A lot of shop owners are paying for marketing that isn’t the right fit for their shop while missing out on marketing that would be effective.
4. Setting Metrics: What marketing platforms are customers coming from, and what is the acquisition cost of those customers? If owners have the answers to those questions, they can know how to dial in marketing to be more effective and more efficient.

Session 3 Operations

Your Key To Success: Optimize Your Labor

Optimization of your labor is your future. It’s inevitable that profitability and survivability are going to force us into a more productive business model to thrive and prosper in an industry of constant and unpredictable change. The old model cannot sustain the evolving demands of the collision industry; by focusing on the optimization and utilization of your available skilled labor, your shop can not only survive but thrive.

Why is Labor critical? New technicians are not entering the industry because the work is seen as chaotic and labor-intensive. In an industry where current repair complexities are increasing in an industry with an average touch time of 2.6 labor hours per day, labor improvement is our greatest opportunity. An opportunity not just for profitability but the quality of life that comes with it.

Labor undoubtedly creates the biggest potential profit, typically returning over 60% or our gross margin. A full parking lot without the available labor to complete the work on-time (meet cycle time goals) is a undesirable situation for any collision center.

Break

Session 4 Marketing

The Importance of Social Media

Learn why Digital Marketing has become the most successful form of marketing today and why it's an essential tool for businesses of all sizes to stay competitive. In this presentation, Doug will walk you through which platforms are right for your business and teach you strategies to garner the most success from each.

Session 4 Operations

Imperial Supplies Program Overview

ATI partnership with Imperial offers aggressive cost savings and access to one of the largest maintenance and repair supply chains. Imperial is ready with the advice and expertise you need to stay organized and consolidate orders and spending. No matter what area of the shop you are currently working in, Imperial Supplies has products and inventory solutions that drive you forward.

Session 5 Marketing

How to Run a Shop That Every Technician and Service Advisor Will Want to Work At

In this session, we will explore what qualities prospective technicians and service advisors seek in a shop and manager and the best practices to check the most important items off your employees’ wishlists. We will discuss how a consistent inspection and workflow process, trust and collaboration between technicians and service advisors, transparency, and career development can help your shop attract and retain better employees.   

Session 5 Operations

Is Your Shop Stuck in the Connection Gap?

The future is faster than you think and consumer expectations are evolving at an unprecedented rate. More, now than ever, every forward thinking shop owner needs to know if they’ve closed the connection gap. And if you haven’t, what are you going to do about it?

Earlier this year in May, the Shopmonkey team hit the Electrify Expo to learn from and listen to what current ICE and future EV owners had to say about the automotive care experience.

Join the data rich conversation to learn how consumer expectations are changing and discover what you can do to close the connection gap.

The State of the Automotive Repair Industry From a Supplier Perspective

Bret has the unique opportunity to look at the state of the automotive repair industry from a major parts company/supplier perspective and will talk about the supply chain issues suppliers have experienced. He'll discuss supplier challenges and resolutions, and how they helped shop owners navigate similar difficulties. He'll also talk about opportunities coming in 2024 and beyond.

Wrap Up

Virtual ShowCase Ends