Automotive Training Institute's
ATI's Annual Fall ShowCase helps ATI members harness the power of information from our industry's top suppliers to take their shops to the next level! Our partners will share their expertise, best practices, innovations, technology and solutions for the biggest trends and challenges impacting the automotive aftermarket and your shop.
Don't miss your chance to have your questions answered and hear from industry experts in this multi-day member event!
Register for the Virtual event, the Live event, or both!
Via Zoom Events
Tuesday and Wednesday
September 12 and 13
*SuperConference 2023 Discount:
For ATI members who attended SuperConference 2023, Fall ShowCase Live is free. Otherwise it is $300 per shop.
Add on our optional DC Tour, attend a Leadership class, or attend a 20 Group meeting. See the agenda for more details.
Each industry partner will present informative, value-added topics relevant to today's business climate and your shop’s future growth. This is an opportunity to hear a broad range of topics presented by leaders in the automotive aftermarket.
Agenda details are typically finalized in the weeks prior to the event and are subject to change. Check here for the most up-to-date information.
Our virtual day includes presentations by our best-in-class Gold partners in two themed tracks for each session.
Marketing and Operations
Session 1 Marketing
Payment Technology for the Automotive Industry
As the automotive industry evolves there is an increasing need for technology in the shop to work on new vehicles. Despite this many shops are still using outdated processes to accept payments and not keeping up with the technology on how customers want to pay.
In this session, we will dive deep into the cutting-edge payment technology that 360 Payments offers to automotive businesses to stay ahead of the curve and provide seamless and convenient payment options to their customers. One key highlight will be 360 Consumer Financing Platform which helps shops use their software to present financing options to their customers that can get approvals from good credit to no credit.
Don't miss out on this opportunity to learn how 360 Payments can transform your automotive business with our state-of-the-art payment technology and consumer financing platform. Register now to secure your spot in this informative session and take the first step toward enhancing your customer experience and driving your business's success.
Director of Sales
Session 1 Operations
Automotive innovation is continuously leveraging new technologies and ideas to enhance the design, performance, and efficiency of automobiles. Over the past few decades, we have witnessed significant transformations in the industry, with disruptive technology trends shaping how value is delivered to customers.
Looking ahead, exciting advancements are expected in the automotive sector. Electric cars and driverless vehicles are among the emerging technologies that hold the potential to revolutionize the automotive industry. Here at Repairify, we specialize in bringing the latest in automotive diagnostics and remote services to the industry. Our industry patent gives us the edge over all other remote service providers. We have spent years proving our technology in the collision space and are now bringing this tried and tested solution into the mechanical sector of the automotive industry. This presentation will illustrate how our products and services will revolutionize the way your shop can service the consumer and become service ready for just about anything.
Vice President of Mechanical
Session 2 Marketing
Advanced Diagnostics: Unlock the True Potential of Your Shop's Marketing and Sales
Unlocking the true potential of your shop's marketing and sales by having a 40,000 ft. view of the signals you can use to analyze performance and guide strategy. Topics covered include: Where you are leaving money on the table. Diagnosing your connection between marketing and sales. Eliminating wasted marketing budget. Reducing poor leads so your sales team can focus on quality leads. The new customers your shop is missing out on.
Session 2 Operations
Taking Care of People Who Take Care of Cars
AutoZone is ready to help you take your business to the next level with dedicated people, commercially focused programs, and the parts you need when you need them.
See how our commitment to the Automotive Aftermarket Industry can help you be more productive, efficient, and profitable while being the easiest to do business with.
Session 3 Marketing
Fine-Tuning Your Marketing: Tips for Auto Repair Shop Owners in 2023
Business Development Specialist
Session 3 Operations
Your Key To Success: Optimize Your Labor
Optimization of your labor is your future. It’s inevitable that profitability and survivability are going to force us into a more productive business model to thrive and prosper in an industry of constant and unpredictable change. The old model cannot sustain the evolving demands of the collision industry; by focusing on the optimization and utilization of your available skilled labor, your shop can not only survive but thrive.
Why is Labor critical? New technicians are not entering the industry because the work is seen as chaotic and labor-intensive. In an industry where current repair complexities are increasing in an industry with an average touch time of 2.6 labor hours per day, labor improvement is our greatest opportunity. An opportunity not just for profitability but the quality of life that comes with it.
Labor undoubtedly creates the biggest potential profit, typically returning over 60% or our gross margin. A full parking lot without the available labor to complete the work on-time (meet cycle time goals) is a undesirable situation for any collision center.
Session 4 Marketing
The Importance of Social Media
Learn why Digital Marketing has become the most successful form of marketing today and why it's an essential tool for businesses of all sizes to stay competitive. In this presentation, Doug will walk you through which platforms are right for your business and teach you strategies to garner the most success from each.
Director of Sales & Partnerships
ODM (Optimize Digital Marketing)
Session 4 Operations
Imperial Supplies Program Overview
ATI partnership with Imperial offers aggressive cost savings and access to one of the largest maintenance and repair supply chains. Imperial is ready with the advice and expertise you need to stay organized and consolidate orders and spending. No matter what area of the shop you are currently working in, Imperial Supplies has products and inventory solutions that drive you forward.
Channel Development Manager
Session 5 Marketing
How to Run a Shop That Every Technician and Service Advisor Will Want to Work At
In this session, we will explore what qualities prospective technicians and service advisors seek in a shop and manager and the best practices to check the most important items off your employees’ wishlists. We will discuss how a consistent inspection and workflow process, trust and collaboration between technicians and service advisors, transparency, and career development can help your shop attract and retain better employees.
Session 5 Operations
Is Your Shop Stuck in the Connection Gap?
The future is faster than you think and consumer expectations are evolving at an unprecedented rate. More, now than ever, every forward thinking shop owner needs to know if they’ve closed the connection gap. And if you haven’t, what are you going to do about it?
Earlier this year in May, the Shopmonkey team hit the Electrify Expo to learn from and listen to what current ICE and future EV owners had to say about the automotive care experience.
Join the data rich conversation to learn how consumer expectations are changing and discover what you can do to close the connection gap.
The State of the Automotive Repair Industry From a Supplier Perspective
Bret has the unique opportunity to look at the state of the automotive repair industry from a major parts company/supplier perspective and will talk about the supply chain issues suppliers have experienced. He'll discuss supplier challenges and resolutions, and how they helped shop owners navigate similar difficulties. He'll also talk about opportunities coming in 2024 and beyond.
Automotive Group SVP of Sales
Napa Auto Care
Virtual ShowCase Ends
Washington DC Tour Optional
Are you ready to create monumental memories? The quintessential D.C. experience, this excursion will guide you through some of our nation’s most treasured monuments and memorials. On the steps of the U.S. Capitol, take in the panoramic view of the National Mall, from the Smithsonian Museums to Washington Monument and more. Scale the steps of the Lincoln Memorial to revere the world-famous statue of America’s 16th president. Remember fallen heroes at the World War II, Vietnam Veterans and Korean War Memorials.
Arrive early and attend our private Washington DC Tour, which will depart from the Hilton Baltimore BWI Airport on Monday, September 11th at 10:00 AM
The registration fee is $125 per person.
All daytime events will be at the hotel. The Trade Show and Dinner will be at ATI Headquarters. Free shuttles will be available.
Hilton Baltimore BWI Airport
An introduction to and Q&A with ATI's new president, Craig Montgomery.
8:15 AM (approx.)
Hit the Gas — Common Roadblocks & How to Throttle Through Them
Today shop owners have to navigate everything from the rising cost of repairs, to budget-conscious consumers, to how to keep employees engaged and motivated. In this session, Tekmetric’s PJ Leslie will share a roadmap around these hazards to a more profitable business.
You’ll learn how:
Head of Business Development
The Power of AI! What You Need to Know
Revolutionize your small business with the power of AI! Discover how this game-changing technology can skyrocket your profits, boost productivity, and attract more customers than ever before. Unleash the potential of AI-driven insights to make smarter decisions, automate mundane tasks, and stay steps ahead of your competition. Don't miss out on this incredible opportunity to take your small business to unprecedented heights with AI's unrivaled capabilities.
George Zeeks, Bobby Poist, and Jason Patel
The Complete Consumer Journey — Do You Have a Yellow Brick Road?
What do your customers experience when they interact with your business? Is it consistent for every customer, every time? Join us as we discuss what a complete consumer journey looks like, from initially discovering your business through post service engagement. There are touchpoints along the way which can determine whether or not they will return. We’ll provide tip and tricks for implementing procedures to provide top-notch customer service at every touchpoint, for every customer, every time they experience your business.
Sales & Marketing Director
NAPA Auto Care
Taking Control of Car Count In Volatile Times
Car counts are changing. Is your marketing plan shoring up your business in an uncertain future?
Director of Partner Development
Your Right to Repair
Bill Hanvey leads The Auto Care Association which represents the entire $477B independent aftermarket. During his discussion, he will focus on the need for comprehensive legislation to ensure a consumer’s Right To Repair their vehicle at the location of their choice. He will share the efforts taking place in Massachusetts and Maine on their ballot initiatives in addition to federal legislation through the Repair act. Grass-roots advocacy is the key to our industry’s success and Bill will highlight ways for you to get involved to help ensure our industry’s future. Bill will also discuss the electrification of the vehicle parc and the long-terms effects of this technology on our industry.
Bill Hanvey, MAAP
President & CEO
The Auto Care Association
Trade Show and Dinner
All daytime events will be at the hotel.
Hilton Baltimore BWI Airport
An introduction and demo of the Driven Advantage program.
8:15 AM (approx.)
Technology veteran Dr. Hale's provocative presentation leaves you with a much simpler, better understanding of customer effort. He will share member shop results and how we developed the Express platform from member feedback. All owners get a step-by-step recipe that modernizes retention that both customers and service teams love.
Dr. Mark Hale
Founder, Chief Pilot
Economic Forecast & Industry Outlook
Mike Bennett takes a deep dive into the future of our industry with current data and consumer reports.
The Oil Factor: How Savvy Shop Owners Are Using Oil to Make More Money
Being profitable with oil changes is harder than ever. The inconsistency of oil prices and limited availability of products has made providing oil-changing services tough to get excited about. If that wasn't enough, customers have gotten used to oil changes taking 15 minutes or less without getting out of their car.
The savviest shop owners aren't discouraged because they know oil changes shouldn't be a loss leader but a profit driver. In this session, John Eades, with MotorSupplyCo, will show you how to make more money on oil changes while increasing the trust with customers.
VP of Sales and Customer Success
Motor Supply Co.
What to Expect from 2024 and Beyond
Diamond Partners Panel Discussion
Hosted by Chris Messer
VP / Group Publisher
Endeavor Business Media
Mergers & Acquisitions (M&A) Going Forward
Stuart will talk about how M&A is postioned in the aftermarket, how to grow your footprint, and what to look for.
Chesapeake Corporate Advisors (CCA)
Live ShowCase Ends
Live event attendees are responsible for their travel and hotel reservations for the September 11-13 activities.
Book Now! The room block closes Thursday, August 24.
Please book with the following hotel for your stay in Linthicum. We have a room block with special ATI rates for the nights of September 11-12, 2023. You only need to book a room to attend the Live event.
Hilton Baltimore BWI Airport
1739 W. Nursery Rd
Linthicum Heights, MD 21090
Rooms are $149 plus tax
Free shuttle to ATI is available