Fall ShowCase 2022

Breakfast

Hilton Baltimore BWI Airport

Kickoff

Payments as Your Customer Delighter

Turn payments into a delighter and realize immediate gross profit lift. Take the journey with Dr. Hale from the stagnant payment experience at the service counter to one with a modern emphasis on customers having easier access to getting their vehicle after hours or express pickup. This includes the need for payments by text or email. He will also look at emerging trends to offer your customers subscriptions on maintenance not warranty. Customers seek out businesses with these options and they set your shop apart from the others up the street. Imagine now that repair orders are paid and in your bank before even coming to pick up their car and customers are on a recurring subscription until their next visit! In conclusion, you will see how all of this can be done while not only paying for itself but contributing to your gross profit lift.

Break

ATI Panel Discussion: What Shops Need To Do To Thrive Into the Future

Even though shops are busy owners still need to be considering additional services to be offering to their customers. Listen to our team leaders talk about everything from tires to mobile services to subscription models and how they need to be a part of your shop’s program and growth plans.

What Modern Independent Shops Do Different Than They Used To

Change is hard. However, the best shop owners embrace change because they aren't walking away from something, they are moving towards something better. There has never been a more critical time for you both to think and act differently than you used to.

Lunch

Right to Repair Update

Vehicle technology is rapidly evolving and becoming more complex. This presentation will examine current legislative trends regarding the right to repair, what to expect in the future, and how it will impact the automotive industry.

Wrap Up

Live ShowCase Closed

Kick Off

Session 1 Marketing

How Do You Communicate With Your Customers and Create a Great Experience?

There are more ways than ever to communicate with your customers. How can you best engage with your customers and ensure they are returning to your shop? Learn more about trends in the industry and how Steer by Mechanic Advisor addresses this with their updated communication and retention marketing platform.

Session 1 Operations

Scaling Talent and Technology: How to Survive the Onslaught of Technologies and Services in Today’s Economy

We hear it every day in the automotive service industry: I can’t find enough technicians and we can’t keep up with the technology. At the end of the day, we struggle to keep our customers safe and on the road without causing an inconvenience. It’s simply getting hard to fix cars today. The latter is easy to remedy, stop fixing cars and serve the motorist. However, the struggle is real. This session will take a different approach to managing talent and technology by observing how today’s mechanical repair shops can access the skilled technician and required tools that are missing in their facility by using remote services. We’ll demonstrate that history has shown when technology presents new challenges, technology will help us solve them with new opportunities.

Session 2 Marketing

The Auto Repair Shop Digital Marketing Foundation

Marketers are all about selling the next "shiny object," but unless you have the foundational parts of your marketing solidified, stop chasing "What's next." Over the past 20+ years, I've been the person in 20 Group meetings representing my family's repair shop — saying Google Ads is the best thing ever. Google Reviews is the most important thing ever. My fellow shop owners looked at me like I was nuts. Over the years, relevant marketing platforms and tactics have come and gone for auto shops. I'm going to share with you my proven marketing foundation for an auto repair shop.

Session 2 Operations

Get Paid Faster, Increase Your ARO and Grow Your Business with 360 Payments

What has your credit card processor done for you lately? If you are like most shops, probably not much. The majority of credit card processors do not specialize in Automotive shops and just process payments. Come find out how 360 Payments is developing products to help shops get paid faster (SMS integrations and Text-to-Pay), Increase ARO (consumer financing), and grow your business (business capital).

Session 3 Marketing

How to Set Up a Google Ads Account From Scratch — Expert Tips

In the world of many marketing companies how do you stand out? In our session today we will show you what makes Leads Near Me unique and our clients raving fans (not to mention gets them HUGE results).

Session 3 Operations

Things You May Not Know About the ATI AutoZone Program, especially the Shop Referral Program — the must have hidden gem for Shop Owners

AutoZone, your partner for profitability. Quality. Availability. Warranty. We have your back. More importantly, we want to share your shop with our customers. Let's talk about our full integrated and customizable Shop Referral Opportunity - New business. New Customers are looking for you. We can help them find you.

Break

Session 4 Marketing

The Importance of Paid Media

Marketing can help you break through the competitive noise. Get a better understand of differences and goal objectives that Facebook, Google and Yelp can help your business achieve!

Session 4 Operations

Employee Retention

Our industry is having a hard time retaining employees. With that said, the average age for a technician in the collision industry is 48 years old. We go into how to retain, recruit and also discuss issues pertaining to stealing employees from other shops and the downfalls of using this practice.

Session 5 Marketing

How to Ensure Your Technology Grows Shop Profits and Employee Satisfaction

From Point of Sale to DVI & Workflow to CRM, texting, websites, and more, shops are constantly struggling to decide what software to upgrade, and how best to get great value-add from the software they have. Walk through specific examples of where shop owners and shop employees are getting the most out of their technology investments.

Session 5 Operations

Tech to Grow With

We all know change can be difficult, and growth can be overwhelming. It's a process riddled with moving parts and difficult decisions to make — yet we all face it. In this presentation we'll explore the different ways that you can grow your business, add new revenue streams, and the technology that can help you succeed.

How Hire and Retain the Best Talent Amidst a Nationwide Labor Shortage

With over 10 million job openings right now in the United States business owners need to get creative and adopt new benefits and policies that will attract and keep the best employees. Don’t miss this session on tips and best practices on recruiting and retaining workers.

Wrap Up

Virtual ShowCase Closed