SuperConference 2021 Event Details

Event Details

SuperConference 2021 will no doubt inform, educate, inspire, rejuvenate and re-energize all who attend.

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Discover, Share, Learn

Along with other top-performing, like-minded shop owners, discover how to thrive and be profitable in today's economy and learn about trends and best practices from automtive aftermarket experts and leaders.

You'll share challenges and successes while developing life-long relationships.

Agenda

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Rejuvenate and Re-energize

With a stellar lineup of talent, loads of useful information you won't find anywhere else, and ample free time for fun, ATI's SuperConference 2021 is more than one of the best learning experiences you'll ever have, and more than a relaxing, stress-relieving get away.

It's both, and an opportunity that comes only once a year.

Speakers

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SuperConference 2021 Agenda

Please note: This information is subject to change. Check back often! More information will be addded as soon as it is finalized and we will notify registered attendees, or check the registration site.

Printable Agenda Round Table Topics Bonus Breakouts

Event
Time
Presenter

Tuesday, May 4, 2021

Optional Tour—All Day Offshore Fishing Charter

Optional events, unless noted as FREE, are for a fee per person with limited availability.

6:30am - 3:30pm

Early Registration

Magnolia Ballroom Foyer and Patio

1:30 - 4:30pm

Wednesday, May 5, 2021

Charity Fun Run/Walk

Omni Beach

7:15 - 8:30am

Early Registration

Magnolia Ballroom Foyer and Patio

9:00am - 3:30pm

20 Group SuperConference Summit

Cumberland Ballroom
You must be a 20 Group member to attend the Summit

12:00 - 4:00pm

Welcome Reception/Dinner

Cumberland Ballroom
Marsh View Terrace /Oak Point Lawn (5-minutes from hotel)
Buses leave from Magnolia parking lot promptly at 5:15pm
Group walk (1/2 mile - 10 minutes) leaves at 5:00pm

Break bread on SuperConference opening night with your friends, ATI staff, coaches and suppliers.

5:30 - 8:15pm

Thursday, May 6, 2021

Morning Stretch

Omni Beach
Weather backup Magnolia Foyer (South Hallway)

6:10 - 6:30am
Bruce Williams
Fitness Coach

Breakfast

Magnolia Garden / 8 Flags Patio & Lawn

6:45 - 8:00am

Welcome to SuperConference 2021

Magnolia Ballroom - General Session

8:10 - 8:25am

6-5-7 for Automotive Professionals to Grow Their Businesses

Magnolia Ballroom - General Session

8:25 - 9:50am
Mary Kelly
CEO, Productive Leaders

Break

Magnolia Garden / 8 Flags Patio & Lawn

9:50 - 10:05am

Delivering World-Class Customer Service

Magnolia Ballroom - General Session

10:05 - 11:10am
Dennis Snow
President, Snow & Associates

SC21 Charity Spotlight - The mikeroweWORKS Foundation

Magnolia Ballroom - General Session

11:10 - 11:20am

SuperConference 2021 Group Picture

6th hole Ocean Links golf course

11:20 - 11:50am

Lunch

Magnolia Garden / 8 Flags Patio & Lawn

12:00 - 1:00pm

1st Round Table Session

Conference Center - Various Ballroom Breakouts

1:15 - 2:15pm

Round Table Speaker Rotation

2:15 - 2:30pm

2nd Round Table Session

Conference Center - Various Ballroom Breakouts

2:30 - 3:30pm

Break

Magnolia Garden / 8 Flags Patio & Lawn

3:30 - 3:45pm

Daily Wrap
2020 Re-Engineering Graduating Class Recognition
Biggest Discoveries from Day I

Magnolia Ballroom

3:45 - 4:15pm

SuperConference Olympics

Omni Beach

5:00 - 6:30pm

Optional Tour—Evening at the Fernandina Beach Historic District

Optional events, unless noted as FREE, are for a fee per person with limited availability.

7:00pm - 10:00pm

Dinner on Your Own

Friday, May 7, 2021

Morning Stretch

Omni Beach
Weather backup Magnolia Foyer (South Hallway)

6:10 - 6:30am
Bruce Williams
Fitness Coach

Breakfast

Magnolia Garden / 8 Flags Patio & Lawn

6:45 - 7:35am

3rd Round Table Session

Conference Center - Various Ballroom Breakouts

7:45 - 8:45am

Round Table Speaker Rotation

8:45 - 9:00am

4th Round Table Session

Conference Center - Various Ballroom Breakouts

9:00 - 10:00am

Break

Magnolia Garden / 8 Flags Patio & Lawn

10:00 - 10:15am

Welcome to Day II

Magnolia Ballroom - General Session

10:15 - 10:30am

Town Hall Broadcast Live

Magnolia Ballroom - General Session

10:30 - 11:20am
Carm Capriotto
Remarkable Results Radio

Vendor Meet & Greet
Set Your Course for the Bonus Breakouts and Trade Show

Magnolia & Amelia Terraces

11:30am - 12:00pm

Lunch

Magnolia Garden / 8 Flags Patio & Lawn

12:00 - 12:50pm

Chubby - My 46-Year Journey As a 1st In Command

Magnolia Ballroom - General Session

1:00 - 1:40pm
Chris "Chubby" Frederick
ATI Founder & Industry Visionary

Daily Wrap
ATI 5+ Year Tenure Recognition Awards
Biggest Discoveries from Day II

Magnolia Ballroom

1:40 - 2:10pm

Bonus Breakout Session 1

Conference Center - Various Ballroom Breakouts

2:35 - 3:20pm

Bonus Breakout Rotation

3:20 - 3:35pm

Bonus Breakout Session 2

Conference Center - Various Ballroom Breakouts

3:35 - 4:20pm

SuperConference 2021 Tradeshow

Conference Center Foyers

4:45 - 8:00pm

Dinner on Your Own

Saturday, May 8, 2021

Morning Stretch

Omni Beach
Weather backup Magnolia Foyer (South Hallway)

6:10 - 6:30am
Bruce Williams
Fitness Coach

Breakfast

Magnolia Garden / 8 Flags Patio & Lawn

6:45 - 7:40am

Welcome to Day III

Magnolia Ballroom - General Session

7:55 - 8:10am

Humanitarian of the Year Finalist Presentation

Magnolia Ballroom - General Session

8:10 - 8:20am

The Power of An Effective 2nd in Command

Magnolia Ballroom - General Session

8:20 - 9:20am
Richard Menneg
President, ATI

Break

Magnolia Garden / 8 Flags Patio & Lawn

9:20 - 9:35am

What Happens Next?

Magnolia Ballroom - General Session

9:40 - 10:35am
Mark Zinder
CEO, Mark Zinder & Associates

Drilling for Optimism

Magnolia Ballroom - General Session

10:35 - 11:35am
Stve Rizzo
CEO, Laugh It Off Productions

Daily Wrap
Biggest Discoveries from Day III

Magnolia Ballroom

11:35am - 12:15pm

Optional Tours – Amelia Island Walking Food Tour
Optional Tours – Amelia Island River Cruise
Optional Tours – Segway Tour
Optional Tours - Inshore Fishing Charter

Optional events, unless noted as FREE, are for a fee per person with limited availability.

12:45 - 4:30pm

Dinner Celebration, Awards Banquet, and Entertainment

Magnolia Ballroom

7:00 - 10:00pm

SC21 Afterglow Dance Party

Magnolia Foyer and Garden Lawn

10:00 - 11:30pm
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Featured Speakers

ATI looks far and wide for presenters whose message and expertise can help reignite the passion you need to take your automotive repair shop to the next level.

Printable Speaker List

Mary Kelly, CRO, Productive Leaders

Mary Kelly

CEO, Productive Leaders

6-5-7 for Automotive Professionals to Grow Their Businesses

As effective leaders, we must be able to help your people P.I.V.O.T. through crisis, by renewing their sense of purpose, influencing and inspiring others to take the right action, assessing the volatility levels, seeing the opportunities, and providing the right tools, techniques, and technology that allow people to succeed.

Based on her Navy experiences during the first and second Gulf Wars and 9-11, Commander Mary Kelly articulates the reactions of people in various stages of crisis.

Learn Mary's seven leadership reminders, using the acronym C.L.A.M.P.E.R., to make sure that we are providing the right responses to the right people, at the right time, to achieve the right outcomes.

Dennis Snow, President, Snow & Associates

Dennis Snow

President, Snow & Associates

Delivering World-Class Customer Service – More Lessons from the Mouse

Customers have more choices than ever, making sure most products and services are increasingly seen as commodities. So, what can your shop do to stand out from the crowd? Differentiating your service is the key to attracting and retaining customers – while driving bottom line results. More than ever customers are focused on value. What you can do that other organizations cannot or will not do. Customers want to know that you are focused on earning their ongoing loyalty on every visit.

Based on his 20-years with Walt Disney World, Dennis Snow returns to the ATI SuperConference stage to provide an updated "how-to" program for delivering outstanding customer experiences. Learn the strategic tools that can be used to raise the bar of service throughout your shop, resulting in "walk-through-fire" customer loyalty.

Carm Capriotto, Remarkable Results Radio

Carm Capriotto

Remarkable Results Radio

Town Hall Academy Broadcast Live

The Town Hall Academy is a weekly single subject forum for aftermarket service professionals. Podcast host, Carm Capriotto, says the 'Academy' is a learning summit as colleagues share ideas, insights, and wisdom, so all ships rise. This resource helps improve shop owners' businesses; one lesson at a time.

Join Carm on the SuperConference stage for a LIVE panel discussion with top SuperConference attendees. This week's session will tackle insightful subjects for today's shop.

Chris 'Chubby' Frederick, ATI Founder and Chief Executive Officer

Chris "Chubby" Frederick

ATI Founder and Chief Executive Officer

My 46-Year Journey As a 1st In Command

This year Chubby shares how his parents, mentors and coaches shaped his journey in the automotive industry from childhood to Driven Brands. You will discover important takeaways on finding and working with 2nd in commands that Chubby has learned over the last 16 years with Richard. Also, Chubby will reveal his beliefs on what an effective 1st in command must do every day to maintain a successful company. Best of all, Chubby will entertain you with his failures and valuable lessons he learned along the journey as only he could.

Richard Menneg, ATI President

Richard Menneg

ATI President

The Power of An Effective 2nd in Command

As ATI's President, Richard Menneg knows what it takes to be an effective 2nd in command. With years of exponential growth, ATI has grown to over seventeen-hundred members to become the leading coaching and training company in North America. This didn't happen by chance. While Chubby drove ATI's vision for the future, Richard implemented the day-to-day. Learn leadership and management insights from sixteen years "in the ATI management trenches". This presentation is not just about being an effective 2nd in command. It is for managers at any level who strive to be better leaders.

Mark Zinder, CEO, Mark Zinder & Associates

Mark Zinder

CEO, Mark Zinder & Associates

What Happens Next?

We live in increasingly uncertain times; rapid economic changes, global unrest, and bi-partisan bickering have led to an underlying sense of uncertainty. In addition to the current climate, headlines are screaming that technology and artificial intelligence will eliminate workers' jobs.

What if they are all wrong? What if we are merely stuck in the present and ignoring the possibilities of the future? History books are full of examples of previous revolutions that came and went: the industrial revolution, the railroad revolution, electrification, mass production, and now, quite possibly, the information technology revolution. In this presentation, Mark Zinder will show us how we are nearing the end of this revolution while another is just beginning, providing a fresh wave of prosperity.

Now is the time to ask yourself, "What Happens Next"?

Steve Rizzo, CEO, Laugh It Off Productions

Steve Rizzo

CEO, Laugh It Off Productions

Drilling for Optimism

Even amid a worldwide pandemic, opportunities don't disappear; they simply manifest in new and different ways. Optimism is the key to being able to recognize these opportunities when they arise. This program examines the real power of optimism as a currency that creates storm-weathering attitudes and allows the flexibility to identify alternate routes to success – even in this challenging climate. Steve will show you how to start each day with an unstoppable attitude to succeed.

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Register Today While Space is Available!

SuperConference 2021

Gain access to world-class expertise, top shop peer networking, and fun-filled activities in a luxurious resort.

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