SuperConference 2024 Late Breaking News

Late Breaking News

Stay informed with the latest updates and special announcements.


Check back regularly for the most up-to-date information, especially the month before the event when we post several times per week!

March 11, 2024

Get ready to immerse yourself in everything SuperConference!

Learn More

March 11, 2024

Check out the latest schedule and agenda for this year's event on the Event Details page and start planning your time in Grapevine, Texas. The full speaker lineup is also available.

View the Agenda    See the Speakers

March 11, 2024

Back by popular demand! We are putting on the ritz again this year at our Welcome Reception/Dinner. Think Kentucky Derby hats — ATI style!

We had so much fun at SuperConference 2023 with our hat contest; we wanted to up our game this year. Bring your fanciest hat to wear at the Welcome Reception. The Olympic team that the hat contest winner represents will receive points toward the coveted ATI Cup. In addition to the cup points, each participant will receive gamification points. You must be scanned to receive gamification points.

Based on your feedback from last year’s event:

  • Each hat will have a number assigned.
  • There will be two opportunities for attendees to view the hats prior to voting:
    1. At our “Parade of Hats” during the Welcome Dinner.
    2. In the ballroom foyer all day Thursday.
  • Attendees will be voting for the winner. A voting link will be provided in Late Breaking News (LBN) in our SC24 App.

And just to be clear, no taking the easy way out! You won’t get points for your unadorned mesh trucker hat! Attendees will be asked to consider the following when voting:

  • Originality
  • Creativity
  • Overall Appearance
  • The Smile Factor (the ability to make everyone smile)

March 8, 2024

We presented the accomplishments of our five Humanitarian of the Year 2023 finalists. Voting is now open!

See Nominees    Vote Now!

Voting will end at the Welcome Reception kick-off in Grapevine.

Voting links are also posted on all ATI Facebook pages/groups including Owners, Service Advisors, Techs, SuperConference 2024 News, and the SC24 app .

Thanks for participating and good luck to our finalists!

March 4, 2024

Thanks for participating and good luck to our singers.

February 29, 2024

Be sure to upload your profile picture in the SC24 app. Loading your profile picture earns gamification points for your team as you compete for Olympic Gold and the coveted SC24 Cup!

February 29, 2024

SuperConference 2024 AppThe official SuperConference 2024 Smart Phone App for Apple and Android is available for immediate download. Note: The app is a requirement to attend SC24.

Get the most out of SuperConference 2024 — the app really will be your best friend!

Search for "ATI SuperConference 2024" in your device store or use the store links below.

Get it on Google PlayScan Apple QR Code Get it in the Apple App Store Scan Apple QR Code

Review the Quick Start Guide to get started and familiarize yourself with all the exciting features. You will be glad you did; the guide will answer a lot of your questions.

SC24 App Quick Start Guide

The SuperConference 2024 App is sponsored by SuperConference 2024 App sponsored by 360 Payments

Olympic Draft Team Assignments New

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February 26, 2024

SuperConference 2024 Draft

Team assignments and captains have been sent via email. Your team assignment and captain will be available in the SuperConference 2024 app. Once the app is available (soon!), we encourage you to use the app to communicate with your Captain about when you would like to volunteer for a particular game or assignment in addition to the actual Olympic Games on Thursday afternoon, March 14th.

We are currently seeking 4 volunteers from each team to participate in our Pickleball Tournament at our Welcome Dinner/Reception being held offsite at Chicken N Pickle. Take this opportunity to help your team earn points toward the SuperConference Cup!

If you would like to sign up for the tournament or have any general questions about the teams or the games, please reach out to Mike Haley at

February 16, 2024

SuperConference 2024 Draft

On Friday, February 16 at 3:00 pm EST, we will hold our Olympic Draft live on our Facbook Shop Owners page. Each captain will select two initial players for their respective team. All SuperConference registrants will then get assigned to one of the six teams behind the scenes after the Draft.

Join February 16 at 3 p.m. EST

The 2024 SuperConference Olympic Committee selected six Member Team Captains and Coach Referees to represent each team. Your Teams, Captains, and Referees are:

Team Captain Captain's Shop
Red Austin Lutz Bam! Automotive
Blue Eric Gibson 5th Gear Automotive
Green Alex Oramas Pro Auto Care
Yellow Dave Preston Preston's Garage & Performance
Black David Heaviland Dave's Service Center
Orange Troy Vaninetti Graham Auto Repair

Whether you participate in the Olympic games or want to be a spectator or cheerleader for your team, the Olympic Games are not to be missed. Either way, SuperConference Olympics is a blast!

There are many other ways in which you can help your team earn points throughout the conference which we will highlight during the draft.

The excitement and anticipation of the top draft pick will be electrifying. We look forward to seeing you at the SC24 Draft as we prepare for our “best SuperConference ever.”

Let the games begin!

February 5, 2024

Each year at SuperConference, we select a charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made.

We're excited to announce our SuperConference 2024 Charity: Unbridled Horse Therapy


Click to View a Special Message from Unbridled to SuperConference 2024 Attendees

Unbridled Horse Therapy is truly honored to have been chosen as the selected charity for the ATI SuperConference 2024. For nearly 8 years, and with over 75 years of combined experience across our team, we have been dedicated to helping people of all ages and abilities through the healing power of horses. Horses have a unique ability to connect with individuals on a deep level, offering a sense of emotional support and safety; they never lie and hold us accountable to achieve goals with honesty and non-judgment. It’s magical!

What is Theraputic Riding / Equine-Assisted-Learning?

Therapeutic riding, also known as equine-assisted-learning, has been proven to promote growth and healing for those struggling with physical and/or emotional health challenges and disabilities. Through experiential activities with our gentle and majestic horses, our trained instructors facilitate sessions that promote physical strength and coordination, self-reflection, communication skills, and emotional regulation through the bond and partnership with an equine friend.

unbridled horse image

Visit and Experience Unbridled… Come Meet Our Herd!

In addition, we would like to extend an invitation to all SuperConference 2024 attendees and friends/family to come visit our facility and meet our herd during your stay in North Texas. We hope that by witnessing the bond between humans and horses, you will experience the incredible impact that your support can have on the lives of those in need. Please reach out to us at 817-319-7778 (text/call) to schedule a tour.

Learn more about Unbridled Horse Therapy at

Or check us out on social media @UnbridledHorseTherapy

January 25, 2024

Time for Humanitarian of the Year nominations! Please use the button below to nominate yourself or others for the 2023 Humanitarian of the Year to be announced at ATI's SuperConference 2024. Please be sure to include as much information as possible.

ATI's Humanitarian of the Year Award is different from all others. This award is not about the numbers, nor any Key Performance Indicators of any kind. This award was created to recognize outstanding individuals who dedicate their time to give to others who are less fortunate. Previous winners of this award have donated their time and effort from building homes for the homeless and hospitals in third-world countries to volunteering time as a Community Board Member. They have donated money and time to develop and mentor youth education programs in their neighborhoods. They are passionate about giving to others who are less fortunate.

Vote Now!

Please take a few minutes to fill out the nomination form. Of course, if you run out of space or aren't sure if your outreach fits into one of the survey categories please send an email with your humanitarian information to Ashley Poligardo-Lehr at Please feel free to send any pictures of the Owner(s), activities, Thank You letters, etc to Ashley.

ATI encourages everyone to submit a nomination, we are truly humbled by each and every entry.

All Humanitarian nominations are due by end of business day Friday, February 2, 2024.

Thanks for participating and good luck to our finalists!

July 12, 2023

We know you have lots of choices in terms of going to conferences and training events so we wanted to frame what SuperConference is to us and why we think you'll love it! The team previews the Gaylord Texan property, some of the meeting and recreational space we'll be using, the optional tours available, and why this SuperConference will be better than ever. You do not want to miss SuperConference 2024 — register now!

Thank You to Our SuperConference 2024 Sponsors

Diamond Sponsors

  • Driven Advantage Logo
  • Kukui Logo
  • Express Cowboys of Profit by Facepay Logo
  • NAPA Auto Care Logo
  • Tekmetric Logo

Gold Sponsors

  • 360 Payments Logo
  • AutoTechIQ Logo
  • AutoVitals Logo
  • AutoZone Logo
  • Business Actualization Logo
  • Imperial Supplies Logo
  • Leads Near Me Logo
  • Motor Supply Logo
  • Optimize Digital Marketing Logo
  • Sherwin-Williams Logo
  • Shopmonkey Logo
  • Turnkey Marketing Logo

Silver Sponsors

1-800 Radiator & A/C Lift Auto Repair Marketing Shopgenie
Advance Auto Parts Live Oak Bank ShopLoaner
ALLDATA Mail Shark Shop-Ware
Appfueled Milwaukee Tool SiriusXM
AutoCenter Sales, Inc. Mitchell 1 Snap-On TSS
AutoLeap NAPA TRACS Solera
AutoNetTV Media, Inc. Paar Melis & Associates Spire Supply
AutoOps Promotive Steer by Mechanic Advisor
Autoshop Solutions Protractor Tire Guru
Cinch PSA Insurance TireTutor
Edge Repair Shop Websites TOPDON USA
Epicor Service CRM Repairify Trico
Financial Foundations, Inc. RepairPal True Brand
ITW/RainX SaleQuick Upswell
Kaizen CPAs + Advisors ShopBoss

Register Today While Space is Available!


SuperConference 2024

Gain access to world-class expertise, top shop peer networking, and fun-filled activities at a luxurious resort.

All access admission for each attendee includes the Charity Fun Run, Welcome Reception and Dinner, three days of first-class General Session keynote speakers and content, coach-led and member-led Round Tables, Preferred Vendor Bonus Breakouts, SuperConference Olympics, three hot breakfasts, two lunches, Awards Banquet, the Afterglow Party, and the SuperConference 2024 Flash Drive — over 7 hours (audio and video) of all General Session speakers, audio only of all Coach/Member/Diamond Round Table Sessions, and the Dinner Celebration Awards Banquet. And, of course, networking with like-minded top shops from around the country.

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