ATI SuperConference 2016

SuperConference 2016 Speakers

ATI looks far and wide for presenters whose message and expertise can help reignite the passion you need to take your automotive repair shop to the next level.

Chris 'Chubby' Frederick

Chris "Chubby" Frederick

CEO, Automotive Training Institute

The Passion-Centered Person: How to Refuel Your Workplace

As a SuperConference tradition, Chubby’s opening session will help you discover how knowing and embracing your passion and the passion of your team members will make your shop more productive and profitable. Daily challenges and tough economic times have tested (and will continue to test) the true resiliency and ultimate success of individuals and whole organizations.

People who truly know how to tap into their organizational passion and live it every day are not defined by circumstances, but by action and courage.

Join Chubby as he shares exciting tools and systems for discovering and optimizing passion in both your work and your life. Day one of SuperConference is a great day to begin your path to a better you!

Phil Lieber

Phil Lieber

President, P&L Technology

One Crack Disrupts Business & Engine Performance
Hackers Want What You've Got

Have you ever lost your phone? Forgotten to log out of a computer? Shared a password with someone? - One time is all it takes.

Cyber-crime now ranks as the #1 business security threat in the United States. Technology can be expensive, complicated, rapidly changing and downright scary! In today's world there many kinds of technology that are essential to doing business - backups, disaster recovery, data integrity, network security, hardware/software compatibility, licensing compliance, mobile and cloud technology – the list goes on and on.

As president and founder of P&L Technology, Phil Lieber knows first-hand the business owner’s responsibility of protecting their business. In this can’t miss talk, he’ll show you how you can shield your company from vicious cyber-attacks through a combination of employee education and technological infrastructure.

Mike Scott

Mike Scott

CEO, Mike Scott & Associates

100 Percent Accountability - 100 Percent of the Time!

Mike Scott takes the SuperConference stage to provide you with the very tools necessary to make your job and life easier and, more important, improve business results and profits. Finally, you can develop a stronger culture of accountability throughout your organization. Mike will teach you to “Shrink the Box of Tolerance” around nonaccountability that plagues every business (yes, even yours). In addition, you will hone your communication skills to eliminate errors and mistakes to create a system of foolproof tracking so that nothing falls through the cracks. If you are thinking this is all too lofty a goal, think again!

The success or failure of your organization rests on your shoulders, but you must rely on the accountability and efficiency of your staff to ensure that success. Spending this important hour with Mike will go a long way in eliminating the surprises that a low-accountability organization creates every day.

Emmanuel Jackson Bernadin II

Emmanuel Jackson Bernadin

SuperConference 2016 CHUB Talk Speaker

B.E.L.I.E.V.E. - Because Emmanuel Lives, I Expect Victory Every Day: A True Story of Triumph

Many of our veterans are coming home changed from war. They have to learn to find their own “new normal” as they live with the physical and invisible wounds they received on the battlefield. These American heroes have done extraordinary things and have incredible leadership skills, loyalty and drive.

Emmanuel Jackson Bernadin II is one such warrior. Emmanuel served his country from July 2007 to July 2013 as a member of the United States Navy. He deployed to both Iraq and Afghanistan and came home a changed man. Like so many, he had a very difficult time finding his way and fitting back in. He thought the very country he had risked his life for had all but forgotten about him. Luckily, he sought help from several veteran support organizations to help him start anew.

Today, Emmanuel is an advocate for his fellow veterans as well as a software engineer at Lockheed Martin, where he supports the F-35 Lighting II program. He is a tremendous asset to the Lockheed Martin team due to his training and experience in the Navy.

Veterans, like Emmanuel, are not only true national treasures but one of the most valuable hires you can make. They understand perseverance and have the ability to accomplish a mission under any circumstances. They possess critical business skills that cannot be taught overnight and, for many, never at all. Join Emmanuel as he shares his story of honor, courage and, most important, how he built his successful new life after serving his country so valiantly.

Bill Long

Bill Long

President and CEO, Automotive Aftermarket Suppliers Association (AASA)

The Force Awakens

At a recent summit of Original Equipment Suppliers Association members, GM president Dan Ammann stated that our industry will change more in the next five years than it has in the last 50!

In his presentation, Bill Long will provide a view of the industry and insights on the megatrends and strategic shifts facing the automotive aftermarket:

  • Learn about the consolidation that has occurred among parts distributors/retailers.
  • Understand how changes in parts replacement rates due to changing technology will affect your parts sales.
  • Focus on the buying habits of millennials and the growth and impact of e-tailing.

Of particular interest, Bill will share the findings of AASA’s recent industry study, DIFM Outlook 2025, and what it means to our industry.

Legislative and regulatory forces are also changing the way the industry does business. Bill will touch on changing vehicle technology, including telematics, cybersecurity, data privacy, ADAS, autonomous vehicles, the digital millennial copyright act and their impact on the industry. Bill will also share what steps parts manufacturers are taking that will help ensure the long-term growth of aftermarket repair.

Alvin Law

Alvin Law

Storyteller, Motivational Rabble-Rouser, Attitude Provocateur

Impossible? What's Your Excuse?

Alvin Law's mission is to spark a worldwide “Attitude Revolution.” Alvin uses his personal story to challenge and inspire you to see past the negative stories you often tell yourself so you can stop feeling like a victim, where you feel like you have no control over the fate of your personal and professional life. Yes, it’s time to proactively grow beyond even your own expectations! Sound like a sales pitch? It could be if it wasn't so real!

“You can’t hide from life. You’re going to have obstacles. I know how to teach people to get past theirs. After all, there’s no magic pill you can swallow - there’s just you. In a quick-fix society, we need long-term strategies.”

As a living, breathing example of the power of attitude, Alvin bursts through the self-imposed blockages we all have about who we are and, most important, what we can achieve. Prepare to be challenged to examine and rewrite the stories we all tell ourselves about our role, our abilities and our very lives.

Louis Efron

Louis Efron

CEO, Louis Efron LLC

Why Purpose Matters Most

Highly successful organizations are driven by purpose. From 1996 to 2011, purpose-driven companies provided returns of 1646 percent, compared to 157 percent for the S&P 500. Corporate purpose has proved to be the single most powerful tool to drive top- and bottom-line growth.

The aftermarket contributes nearly $500 billion to the global economy and provides more than 4.3 million jobs in the United States alone. It is an industry filled with purpose and an immense amount of passion and pride.

After almost a decade of research, the “purpose” firm Ignite, based in Tempe, Ariz., reports that more than 95 percent of workers in the United States are in the wrong roles. A recent Gallup study concluded that 71 percent of American workers are not engaged at their jobs. And Deloitte’s Shift Index survey indicates that 80 percent of workers don’t like their jobs.

Considering that the average American works 8.8 hours every day, not many people are jumping out of bed these days.

As an owner, you need to fix this in your organization. With Louis’ presentation you will learn:

  • The definition of purpose in life, corporations and industries
  • How to develop an authentic, powerful purpose and mission employees connect to
  • Why personal, organizational and industry purpose is important to success and sustainability
  • The auto industry's purpose and why it is so important to humanity
  • How to leverage the auto industry's purpose to attract and retain the best talent now and in the future

Join Louis Efron for this insightful hour. Remember, you showed up - on purpose!

Antarctic Mike

Antarctic Mike

Adventurer Extraordinaire

Leading at 90° Below Zero

Antarctic Mike’s program, “Leading at 90 Below Zero,” will showcase proven principles that will increase your ability to engage and motivate your staff to significantly higher levels. You will walk away with specific action items that you can implement right away:

  • How to showcase your true value in unique ways to stand out from the competition and the noise
  • How to create a compelling story to reflect your company’s opportunity and create more demand for what you do
  • Strengthening people’s self-confidence and sense of discipline, making them effective in their respective roles
  • Developing a plan of action to strengthen people’s mental toughness and build better endurance in your team members
  • Building and maintaining a strong leadership team that inspires their people to higher levels of commitment and productivity

Bottom line: Help your people be more engaged, productive and successful. What is unique about Mike’s program is how these concepts are delivered. As an avid polar history fan and a two-time polar marathoner, Mike uses history stories from antarctic expeditions, as well as his own personal adventures there, to showcase the points of the program. Bring your parkas and settle in for this engaging session!