SuperConference 2022 Late Breaking News

Late Breaking News

Stay informed with the latest updates and special announcements.

Check back regularly for the most up-to-date information!

March 14, 2022

March 12, 2022

Simple, updated mask requirements on all public transportation while attending SuperConference 2022.

We are so excited to see you all in a few short days for our "best SuperConference ever".

Although masks are no longer required for indoor and outdoor spaces, masks are still required for all forms of public and privately contracted transportation including planes, airports, busses, trains, Uber, and Lyft.

In addition, you will be required to wear a mask on our busses to and from the Welcome Reception and our Optional Tours. Pretty simple and painless.

Can’t wait for it all to begin!

March 10, 2022

All the details are now available! 

Check out the latest schedule and agenda for this year's event on the Event Details page and start planning your time in Carlsbad. The full speaker lineup is also available.

SuperConference 2022 AppThe official SuperConference 2022 Smart Phone App for Apple and Android is available for immediate download. NOTE:  The app is a requirement to attend SC22. Get the most out of SuperConference 2022—the app really will be your best friend!

Search for "ATI SuperConference" in your device store or use the store links below. 

Get it on Google Play Get it in the Apple App Store

Note: It is NOT the SuperConference Scanner App.

Review the Quick Start Guide to get started and familiarize yourself with all the exciting features. You will be glad you did; the guide will answer a lot of your questions.

SC22 App Quick Start Guide

The SuperConference 2022 App is sponsored by SuperConference 2022 App sponsored by AutoZone

March 4, 2022

Join us on Facebook Live Friday, March 4th at 9:00 a.m. EST, as we have the honor of presenting the accomplishments of our five Humanitarian of the Year 2021 finalists.

View the PDF    Vote Now!

Voting will end at the kick-off of the Welcome Reception in Carlsbad.

Voting links are also be posted on all ATI Facebook pages including Owners, Service Advisors, Techs, and SuperConference 2022 News.

Thanks for participating and good luck to our finalists!

March 7, 2022

Join Richard and the Karens on Tuesday evening and learn how to build the perfect "Monkey Wrench" Margarita, the specialty drink served at this year’s Olympic Games, held on Thursday evening March 17th. The 2022 Games are, of course, sponsored by—you guessed it, Shopmonkey.

This first-ever, not-to-be-missed, pre-SuperConference event will be broadcast LIVE from our favorite Longhorn Steakhouse this Tuesday, March 8th, at 7:00 p.m. EST on the ATI Owners Facebook page.

*Note: No individual or team gamification points for this event, just fun.

Meet Janelle, our personal bartender extraordinaire, who knows what it takes to make a perfect Margarita—SuperConference style! Then, be sure to pull together, in advance, our list of ingredients so you, too, can prepare this tasty margarita like a pro.

Janelle, SuperConference 2022 bartender

What you will need to participate:

Cocktail Shaker
Bowl of ice
Margarita glasses or equivalent

2 oz Sauza Silver (tequila)
½ oz Triple Sec
1 oz lime juice
1 oz simple syrup
Garnish with a lime wheel

And of course, maybe some fresh chips and salsa (not provided at Olympics).

Hey, if margaritas are not your thing, crack a beer or your favorite adult beverage and join in the fun.

Either way, get ready to bring your A-Game and team spirit as all six teams compete for Olympic Gold and the coveted SC22 Cup.

Join March 8th at 7 p.m. EST

March 4, 2022

Cast your vote for the six brave mystery singers each representing their SuperConference team, as they sing for crucial points towards the coveted SuperConference 2022 Cup.

Vote Now!

Your vote for the best singer will decide the winner. Voting will end Monday, March 7, at midnight EST.

Thanks for participating and good luck to our singers!

March 2, 2022

A SuperConference 2022 first-time-ever event, "Mystery Singer" will take place LIVE this Friday, March 4th, at 3:00 p.m. EST on the ATI Owners Facebook page.

Join us as we listen to six brave mystery singers each representing their SuperConference team, as they sing for crucial points towards the coveted SuperConference 2022 Cup.

Join March 4th at 3 p.m. EST

Your vote for the best singer will decide the winner. We will provide a voting link immediately after the presentation, and voting will end Monday at midnight EST.

Voting links will also be posted on all ATI Facebook pages, including Owners, Service Advisors, Techs, and SuperConference 2022 News.

Thanks for participating and good luck to our singers.

February 21, 2022

We are excited to announce the completion of the SuperConference 2022 Draft which has been audited and approved by the Olympic Committee. The results were sent to registered attendees via email today.

We encourage you to communicate with your Captain about when you would like to volunteer for a particular game or assignment in addition to the actual Olympic Games on Thursday afternoon, March 17th.

If you have any general questions about the teams or the games, please reach out to Mike Haley at

February 16, 2022

One of the most popular portions of SuperConference is the Round Table breakouts. Sixteen topics presented by ATI coaches and members — plus five Diamond Round Tables presented by our Diamond sponsors — over two days. Our members have graciously given up their personal SuperConference time to share compelling topics straight from their real-life experiences. These extremely powerful sessions are one of the major highlights of SuperConference and top picks sell out fast.

Round Table Topics

You will have the opportunity to choose one Round Table topic from each session block, four blocks for coach and member topics and two blocks for Diamond sponsors. Six sessions in total.

Use the session registration email sent to registrants today to access your agenda, select your Round Table and Diamond sessions, and add other events to your agenda.

February 4, 2022

We are "super-excited" to announce the first-ever SuperConference Olympic Draft!

On Friday, February 4th at 3:00 pm EST (two short days from now), we will hold our inaugural Olympic Draft live on our Facbook Shop Owners page. Each captain will select two initial players for their respective team. All SuperConference registrants will then get assigned to a team. Whether you participate in the Olympic games or want to be a spectator or cheerleader for your team the Olympic Games are not to be missed. Either way, SuperConference Olympics is a blast!

DATE: Friday 2/4/22

Join Us at 3pm

There are many other ways in which you can help your team earn points throughout the conference which we will highlight during the draft.

The captains will select their first two-round draft selections LIVE on Zoom. After the Draft, all other attendees will be assigned to one of the six teams behind the scenes after the Draft.

The excitement and anticipation of the top draft picks will be electrifying. We look forward to seeing you at the first-ever SC22 Draft as we prepare for our “best SuperConference ever”.

Let the games begin!

January 27, 2022

Each year at SuperConference, we select a charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made. Many of you have asked us over the years to support a charity that helps our industry. You have asked, and we have delivered.

We're excited to announce our SuperConference 2022 Charity: For the second year in a row - the mikeroweworks Foundation

The mikeroweworks Foundation was originally selected as our 2020 charity as it was a California-based organization. When we canceled 2020, we moved mikeroweworks to 2021 in Amelia Island in Florida. True to SuperConference form, you opened your hearts and wallets raising $60,000 for this industry-based foundation. Now that we are finally coming to Carlsbad, CA, we thought it fitting to support mikeroweworks yet again.

mikeroweWORKS Foundation

The mikeroweworks Foundation works hard to debunk myths and misperceptions about the trades and close the skills gap. As the CEO of the mikeroweworks Foundation, Mike Rowe, best known as the creator and host of the iconic series Dirty Jobs, speaks regularly about the country’s dysfunctional relationship with work and challenges the persistent belief that a four-year degree is automatically the best path for most people. The Foundation provides financial assistance to people getting trained for skilled jobs through its Work Ethic Scholarship Program. The Foundation has helped grant over 5 million dollars in work ethic scholarships to over 1,200 qualified recipients.

mikeroweWORKS Foundation

"America is lending money it doesn't have to kids who can't pay it back to train them for jobs that no longer exist. That's nuts." – Mike Rowe

According to the U.S. Department of Labor, the automotive industry employs 750,000 service technicians. Just to keep pace with retirement and new jobs in this sector, the industry needs to replace approximately 76,000 technicians each year. Yet new entrants are not keeping up with the pace of demand. Each year, America’s technical colleges and training programs graduate about 37,000 new technicians. This leaves an annual shortage of approximately 39,000 technicians. Unless we increase the supply of technicians, the shortage we all feel today will transform into a severe shortage in the next 10 years.

The mikeroweworks Foundation has committed to dedicating the funds we raise at SuperConference to scholarships for deserving recipients entering the automotive repair industry.

Learn more about the mikeroweworks Foundation at

How to Donate

If you are arriving early, please sign up for our Charity Fun Run to benefit the mikeroweworks Foundation. The run will take place on Wednesday morning at 7:15 am and you will receive a commemorative t-shirt. The fee is $30 per person and net proceeds will go to the mikeroweworks Foundation.

You can also use your registration confirmation email or the charity announcement email to access your registration details, charity donations, and other sign-ups.

January 25, 2022

Want to make your airline reservations for SuperConference 2022? See the Venue page-Getting to the Omni La Costa & Spa section for details and an ATI discount code you can use booking with SWABIZ now through March 9, 2022.

January 25, 2022

Need a rental car for SuperConference 2022? See the Travel page for details and an ATI discount code you can use booking with Avis.

January 25, 2022

Once you book your travel, please check your registration to make sure your overnight hotel stay matches your travel dates. We will not be able to change hotel stays after Friday, February 4th.

Use your registration confirmation email or the charity announcement email to access your registration details, charity donations, and other sign-ups.

January 24, 2022

If you’ve been putting off registering for SuperConference 2022, please register no later than Monday, January 31, 2022.

September 22, 2021

SuperConference 2022 registration is open. Use the member discount code you received via email (or ask your coach) to register now.

Don’t miss the industry’s premier event in Carlsbad, CA. Registering now will save you 10% on registration and allow you to divide up your costs into 5 monthly payments.

Remember the current cancellation policy: 100% of any payments made will be applied to ATI services as long as you cancel before January 31. By then, we should know where we are headed with COVID, vaccinations, travel limitations, distancing, etc. — and we can adjust. You will not lose the benefit of any payments made.

So do not lose out on this discount — register, start making payments in October, and we will watch where COVID and the world take us as we move together toward the best SuperConference ever! Feel good about getting this done today!

August 12, 2021

SuperConference 2022 registration is open and the website is up! Use the member discount code you received in your email this morning when you register. Don't delay—register today!

August 9, 2021

We know that you have lots of choices in terms of going to conferences and training events so we wanted to frame what SuperConference is to us and why we think you'll love it! The team previews the luxurious Omni La Costa property, some of the meeting and recreational space we'll be using, the available optional tours you'll see during registration, and how the new streamlined registration process will work. You do not want to miss SuperConference!

Thank You to Our 2022 SuperConference Sponsors

Diamond Sponsors

  • Facepay Logo
  • Kukui Logo
  • Motor Supply Co. Logo
  • NAPA AutoCare Center Logo
  • Tekmetric Logo

Gold Sponsors

  • 360 Payments Logo
  • AutoVitals Logo
  • AutoZone Logo
  • Business Actualization Logo
  • Leads Near Me Logo
  • Mechanic Advisor Logo
  • Optimize Social Media Logo
  • Repairify Logo
  • Sherwin-Williams Logo
  • Shopmonkey Logo

Register Today While Space is Available!

SuperConference 2022

Gain access to world-class expertise, top shop peer networking, and fun-filled activities in a luxurious resort.

All access admission for each attendee includes the Charity Fun Run, Welcome Reception and Dinner, three days of first-class General Session keynote speakers and content, coach-led and member-led Round Tables, Preferred Vendor Bonus Breakouts, SuperConference Olympics, three hot breakfasts, two lunches, Awards Banquet, and the Afterglow Party. And, of course, networking with like-minded top shops from around the country.

Sold Out!

Please e-mail Amy Fox at to be added to the waitlist. If space becomes available, she will contact you to get registered.

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