SuperConference 2023 Late Breaking News
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Late Breaking News

Stay informed with the latest updates and special announcements.


Check back regularly for the most up-to-date information, especially the month before the event when we post several times per week!

Thank You from Hope For The Warriors  New

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March 23, 2023

Visit the Hope For The Warriors website Blessed and impressed are the two words that continue to be top of mind when we think about our time spent with you at the conference. As a new charity of choice, we are incredibly grateful for the hospitality shown by ATI and all of you. We appreciate the opportunity you gave us to discuss the needs of our military families. We left inspired by the group sessions and smiling from watching the Olympic competition.

We met so many generous and patriotic Americans from across the country, and we truly thank you for making a difference in the lives of military families. Your support gives independence back to those who fought to defend our nation.

We would love to stay connected with you and find ways to make even more of an impact. We can work together in many ways — event participation, a promotion that gives back, volunteer opportunities, fundraisers, and more. Connect with us at, and we can continue this great partnership.

Thanks again,

Leslie Hunt and Erin Thompson
Hope For The Warriors

March 15, 2023

We would like to sincerely thank our Partners and trade show participants.

SC23 Partners and Trade Show Participants

March 11, 2023

Get ready to immerse yourself in everything SuperConference!

Learn More

March 10, 2023

The team covers SC23 orientation: the tips, tricks, and things to do during the event! They walk through the agenda discussing logistics, opportunities, things to know, how gamification works, what to expect, and details you need to know to navigate the event smoothly.

March 9, 2023

Would you like to be a featured guest on Kim's podcast, Maximum Octane? Schedule a time for an on location interview with Kim! Please check your SC23 agenda before scheduling to ensure you don’t miss any of the SC23 events you signed up for!

MO Interview Sign Up

March 9, 2023

Check out the latest schedule and agenda on the Event Details page. Please note the changes as you build your schedule.

View the Agenda

March 8, 2023

We are overwhelming the call center at Dragonfly, so they have asked us to email reservation requests to them at with the following information:

  1. Group: ATI
  2. Name
  3. Cell Phone
  4. Airline
  5. Flight #
  6. Arrival Date
  7. Arrival Time
  8. Resort you are staying: El Conquistador
  9. Same info for return flight

You can forward your itinerary from the airline and just add that you are with ATI and you are staying at the El Conquistador. They will reply to your message with a link you can use to pay for your reservation — your reservation is not secured until payment is received.

Today (Wednesday, March 8) is the last day to book transportation so please email them as soon as possible if you haven't already. Dragonfly will not accept any new reservations after 5pm Eastern.

March 3, 2023

Watch Richard and the Karens to learn how to build the perfect "#OptimizeROI” Rum Punch, the specialty drink that will be served at this year’s Olympic Games, held on Thursday afternoon, March 16th.

The 2023 Games are sponsored by — you guessed it, SuperConference 2023 Games are sponsored by Optimize Digital Marketing

This 2nd, not-to-be-missed, pre-SuperConference event is available for your viewing pleasure right here on Late Breaking News.

Janelle, our personal bartender extraordinaire, joins us again this year. She knows what it takes to make a perfect Rum Punch — SuperConference style!

Optimize Digital Marketing Olympic Specialty Drink
#OptimizeROI (Rum Over Ice)

Serves 4 drinks. If you want less, cut the recipe in half.

1 cup coconut rum
2 cups orange juice
2 cups ginger ale
1 cup grenadine or cherry juice
Orange slices and a cherry for garnishment

  1. Mix coconut rum, orange juice, pineapple juice and ginger ale all together
  2. Pour over ice and add grenadine
  3. Serve with the garnishments

Get ready to bring your A-Game and team spirit as all six teams compete for Olympic Gold and the coveted SC23 Cup.

SuperConference 2023 Olympics Trophy

March 2, 2023

Be sure to upload your profile picture in the SC23 app. Loading your profile picture earns gamification points for your team as you compete for Olympic Gold and the coveted SC23 Cup!

March 2, 2023

SuperConference 2023 AppThe official SuperConference 2023 Smart Phone App for Apple and Android is available for immediate download. Note: The app is a requirement to attend SC23.

Get the most out of SuperConference 2023 — the app really will be your best friend!

Search for "ATI SuperConference" in your device store or use the store links below.

Get it on Google Play Get it in the Apple App Store

Review the Quick Start Guide to get started and familiarize yourself with all the exciting features. You will be glad you did; the guide will answer a lot of your questions.

SC23 App Quick Start Guide

The SuperConference 2023 App is sponsored by SuperConference 2023 App sponsored by Business Actualization

March 2, 2023

One of the most popular portions of SuperConference is the Round Table breakouts. Sixteen topics presented by ATI coaches and members — plus five Diamond Round Tables presented by our Diamond sponsors — over two days.

Our members have graciously given up their personal SuperConference time to share compelling topics straight from their real-life experiences. These extremely powerful sessions are one of the major highlights of SuperConference and top picks sell out fast.

Round Table Topics

You will have the opportunity to choose one Round Table topic from each session block, four blocks for coach and member topics and two blocks for Diamond sponsors. Six sessions in total.

Use the SC23 App to access the Round Tables and select your Round Table and Diamond sessions.

February 24, 2023

Cast your vote for the six brave mystery singers each representing their SuperConference team. Each vote counts toward crucial team points for the coveted SuperConference 2023 Cup. Your vote for your favorite singer will decide the winner.

Take one minute now to cast your vote!

Vote Now!

Voting ends Tuesday, February 28 at midnight EST.

Voting links are also posted on all ATI Facebook pages/groups, including Owners, Service Advisors, Techs, and SuperConference 2023 News.

Thanks for participating and good luck to our singers.

February 24, 2023

Check out the latest schedule and agenda for this year's event on the Event Details page and start planning your time in Puerto Rico. The full speaker lineup is also available.

View the Agenda    See the Speakers

February 24, 2023

We presented the accomplishments of our five Humanitarian of the Year 2022 finalists. Voting is now open!

See Nominees    Vote Now!

Voting will end at the Welcome Reception kick-off in Puerto Rico.

Voting links are also posted on all ATI Facebook pages/groups including Owners, Service Advisors, Techs, SuperConference 2023 News, and the SC23 app (once it is available).

Thanks for participating and good luck to our finalists!

February 23, 2023

Back by popular demand! We are putting on the ritz again this year at our Welcome Reception/Dinner. Think Kentucky Derby hats — ATI style!

We had so much fun at SuperConference 2022 with our hat contest; we wanted to up our game this year. Bring your fanciest hat to wear at the Welcome Reception. The Olympic team that the hat contest winner represents will receive points toward the coveted ATI Cup. In addition to the cup points, each participant will receive gamification points. You must be scanned to receive gamification points.

Based on your feedback from last year’s event:

  • Each hat will have a number assigned.
  • There will be two opportunities for attendees to view the hats prior to voting:
    1. At our “Parade of Hats” during the Welcome Dinner.
    2. In the ballroom foyer all day Thursday.
  • Attendees will be voting for the winner. A voting link will be provided in Late Breaking News (LBN) in our SC23 App.

And just to be clear, no taking the easy way out! You won’t get points for your unadorned mesh trucker hat! Attendees will be asked to consider the following when voting:

  • Originality
  • Creativity
  • Overall Appearance
  • The Smile Factor (the ability to make everyone smile)

If you need inspiration, look no further than last year’s co-winners:

2022 Hat Decorating Contest Winners

February 23, 2023

Want to win a $50 gift card? Post a pic of your SC23 luggage tag to the Facebook Shop Owners group or SC23 group and tag Kim Hickey in the phtoto. You will be entered into a $50 gift card raffle.

One person is entered per post, so if you mention multiple names you only get one entry. If you do not tag Kim, she might not see it.

You must post your luggage tag picture by Friday at 12 noon Eastern. The drawing is Live on Friday, March 10, at 3pm Eastern.

February 21, 2023

Join us on Facebook live Friday, February 24 at 9:00 a.m. EST, as we have the honor of presenting the accomplishments of our five Humanitarian of the Year 2022 finalists.

Join February 24 at 9 a.m. EST

Voting will begin after the presentations on Friday and end at the kick-off of the Welcome Reception in Puerto Rico. Voting links will be posted on all ATI Facebook pages including Owners, Service Advisors, Techs, SuperConference 2023 News, and the SuperConference app once it is available.

Thanks for participating and good luck to our finalists!

February 21, 2023

SuperConference 2023 DraftWe are excited to announce the completion of the SuperConference 2023 Draft which has been audited and approved by the Olympic Committee. The results will be sent to registered attendees via Team Assignment email today.

Your team assignment and captain will be available in the SuperConference 2023 app. Once the app is available (soon!), we encourage you to use the app to communicate with your Captain about when you would like to volunteer for a particular game or assignment in addition to the actual Olympic Games on Thursday afternoon, March 17th.

If you have any general questions about the teams or the games, please reach out to Mike Haley at

February 21, 2023

February 13, 2023

Mystery Singer presentations will take place live on Friday, Februay 24, at 3:00 p.m. Eastern on the ATI Owners Facebook page.

Join us as we listen to six brave mystery singers each representing their SuperConference team, as they sing for crucial points towards the coveted SuperConference 2023 Cup.

Join February 24 at 3 p.m. EST

Your vote for the best singer will decide the winner. We will provide a voting link immediately after the presentation, and voting will end Tuesday. February 28 at midnight EST.

Voting links will also be posted on all ATI Facebook pages, including Owners, Service Advisors, Techs, and SuperConference 2023 News.

Thanks for participating and good luck to our singers.

February 8, 2023

SuperConference 2023 Facebook GroupWe're just 35 days away from SuperConference 2023 and we've created a fun, interactive SuperConference 2023 Facebook Group so that you can stay in the know on exclusive event details!

If you haven't already, be sure to join now!

Join SC23 Facebook Group

February 7, 2023

SuperConference 2023 DraftWe are "super-excited" to announce the SuperConference Olympic Draft!

On Friday, February 17 at 3:00 pm EST, we will hold our Olympic Draft live on our Facbook Shop Owners page. Each captain will select two initial players for their respective team. All SuperConference registrants will then get assigned to one of the six teams behind the scenes after the Draft.

Join February 17 at 3 p.m. EST

The 2023 SuperConference Olympic Committee selected six Member Team Captains and Coach Referees to represent each team. Your Teams, Captains, and Referees are:

Team Captain Captain's Shop Coach Referee
Red Stacey Diaz Wayside Garage Brian Hunnicutt
Yellow Lou Cannata Lou's Car Care Center Mike Bennett
Blue Amy Ybarra Gearheads Auto & Diesel Greg Finnerty 
White Denise Stanley Quality Automotive Repair Kevin Allen
Orange Dave Martin Martin's Auto Repair Kevin Myers
Green Sabrina Diaz Wayside Garage Don Walter

Whether you participate in the Olympic games or want to be a spectator or cheerleader for your team, the Olympic Games are not to be missed. Either way, SuperConference Olympics is a blast!

There are many other ways in which you can help your team earn points throughout the conference which we will highlight during the draft.

The excitement and anticipation of the top draft pick will be electrifying. We look forward to seeing you at the SC23 Draft as we prepare for our “best SuperConference ever.”

Let the games begin!

January 25, 2023

Each year at SuperConference, we select a charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made.

We're excited to announce our SuperConference 2023 Charity: Hope For The Warriors (HOPE)

Hope For The Warriors (HOPE) is a nonprofit founded by military families that provides resources and services promoting well-being, financial stability and community connection for post-9/11 service members, veterans and military families nationwide.

Hope For The Warriors (HOPE)

HOPE started in 2006 as military families aboard Marine Corps Base Camp Lejeune, North Carolina, witnessed, firsthand, the effects war imparts on service members and their families. As post-9/11 warriors, they joined the military knowing they would likely face deployment and a majority did. When returning home, often with physical and mental scars, these warriors and their families required support and connection to help them continue to thrive.

Hope For The Warriors (HOPE) collage

At HOPE, we understand the unique challenges our post-9/11 service men and women confront every day and our goal is to be there for them on their healing journey. We don’t define the warriors we serve by their challenges; our goal is to help redefine each life and chart a course for continued growth.

We remain grounded in family values and uphold the beliefs, attitudes, and ideals that families hold dear. We are an extension of the family and will always be there for our brothers and sisters in need. The gratitude we feel for the bravery and sacrifice these warriors have made in service to our country cannot be understated and is never taken for granted.

Learn more about Hope For The Warriors (HOPE) at

January 11, 2023

Need ground transportation from San Juan International (SJU) to the El Conquistador Resort for SuperConference 2023? See the Travel section for details and an ATI discount when booking with Dragonfly Destination Services.

Ground Transport Details

You must make your reservations with Dragonfly by Wednesday, March 8, 2023 at 5pm Eastern.

September 8, 2022

Want to make your airline reservations for SuperConference 2023? See the Venue page-Getting to El Conquistador Resort section for details and an ATI discount code you can use booking with SWABIZ now through March 9, 2023.

Airline Details

May 19, 2022

We are truly in awe! Due to a remarkable first day of registration, we are currently sold out for SuperConference 2023. More of you registered in one day than in the first 45 days for SuperConference 2022.

We are working with the resort to secure additional rooms and meeting space. If you are interested in going, it’s important to get on the waitlist.

Please allow us time to work through this wonderful challenge. Stay tuned.

Please Note: securing off-property accommodations will not guarantee you conference access.

May 18, 2022

SuperConference 2023 registration is open registration is open and the website is up! Use the member discount code you received in your email today when you register. Don't delay—register today!

Thank You to Our 2023 SuperConference Sponsors

Diamond Sponsors

  • Facepay Logo
  • Kukui Logo
  • Motor Supply Co. Logo
  • NAPA Auto Care Logo
  • Tekmetric Logo

Gold Sponsors

  • 360 Payments Logo
  • AutoVitals Logo
  • AutoZone Logo
  • Business Actualization Logo
  • Imperial Supplies Logo
  • Optimize Digital Marketing Logo
  • Repairify Logo
  • Sherwin-Williams Logo
  • Shopmonkey Logo
  • Turnkey Marketing Logo
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Register Today
While Space is Available!

SuperConference 2023  Sold Out!

Gain access to world-class expertise, top shop peer networking, and fun-filled activities in a luxurious resort.

All access admission for each attendee includes the Charity Fun Run, Welcome Reception and Dinner, three days of first-class General Session keynote speakers and content, coach-led and member-led Round Tables, Preferred Vendor Bonus Breakouts, SuperConference Olympics, three hot breakfasts, two lunches, Awards Banquet, and the Afterglow Party. And, of course, networking with like-minded top shops from around the country.

If you are interested in going, it’s important to get on the waitlist now.

Join Waitist
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